tag:blogger.com,1999:blog-91234327780304366532024-02-19T01:22:43.066-05:00Vision to healWelcome to the Society of Interventional Radiology's blog. Interventional radiology harnesses the power of image-guided therapies to develop breakthrough treatments, change medical practice and improve the standard of patient care. This blog spotlights the work of interventional radiologists, pioneers of minimally invasive, image-guided modern medicine, who with SIR see “the vision to heal.”Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.comBlogger21125tag:blogger.com,1999:blog-9123432778030436653.post-21386925125149113652015-02-21T09:04:00.001-05:002015-02-21T09:04:34.045-05:00Fueling new era of IR big data<!--[if gte mso 9]><xml>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">By James B. Spies, M.D.,
MPH, FSIR<i> </i></span></i></div>
<div class="separator" style="clear: both;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><i>SIR 2014–15 President</i></span><i><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIlEGglQ0MZlSJgvR8Fnmeme5olaXyusPzthSJpFgc6-d_gWuwKCFtiHGCxHtGWJi36zSu9AWNqgiSpcz8xX0aLQ5qF4K-ea0l5t75EkRnpemQEAX6Rzo6eRohOMyJbzK0XiEUSkAtnjk/s1600/Spies+Photo.tif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIlEGglQ0MZlSJgvR8Fnmeme5olaXyusPzthSJpFgc6-d_gWuwKCFtiHGCxHtGWJi36zSu9AWNqgiSpcz8xX0aLQ5qF4K-ea0l5t75EkRnpemQEAX6Rzo6eRohOMyJbzK0XiEUSkAtnjk/s1600/Spies+Photo.tif" height="200" width="142" /></a></i></i></div>
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<![endif]--><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Health
care is moving toward a value-based care model, one in which analytics have
become a primary focus of health systems. Internal benchmarking typically used
to evaluate performance is not enough to meet government mandates, ensure
reimbursement and avoid financial penalties. We recognize that we need IR big
data—huge pools of information that reveal major trends and ensure high-quality
effective outcomes and patient safety.</span><br />
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">SIR’s
actions with comparative analytics, bringing together data from patients and
providers in real time, will help turn IR big data into IR big action. We need
to answer questions that have broad implications for patient care and fuel the
future with data-driven discoveries. SIR has entered this new era by
collaborating with our colleagues in other specialties, the government and industry—and
by developing new mechanisms for broad-based studies. </span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">In
2010, the U.S. Food and Drug Administration (FDA) raised concerns about the
safety of vena cava filters, calling on medical specialists to help evaluate
potential significant health risks for patients. SIR allied with the Society
for Vascular Surgery to form the IVC Filter Study Group Foundation, which
initiated <a href="http://www.sirweb.org/news/newsPDF/Release_PRESERVE_final111214.pdf">PRESERVE</a>,
the first industry-supported, large-scale, multispecialty prospective clinical
research trial to evaluate the use of filters and related follow-up treatment
in the United States. This study </span><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "ヒラギノ角ゴ Pro W3";">intends to enroll 2,100 patients at approximately 60 centers, answering
</span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">questions
about the current indications of filter placement, retrieval, safety (fracture,
migration, perforation) and efficacy.</span></div>
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<br /></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">This
isn’t the first time that SIR has developed a large-scale study in
collaboration with others. The FIBROID Registry, initiated with input from the Agency
for Healthcare Research and Quality (AHRQ) and FDA, was </span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: Calibri;">the largest, multicenter, prospective voluntary registry on any </span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">treatment</span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: Calibri;"> for benign uterine fibroid</span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">s. Supported by industry, the study enrolled
3,100 patients and provided both short-term safety and long-term efficacy
outcomes. Equally important, the registry demonstrated the ability of SIR
members to work together in a large study to answer an important public health
question.</span></div>
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<br /></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">FDA
is developing a number of initiatives to support broad-scale collection of
safety data and more robustly identify problems with products once in clinical
practice. SIR volunteers meet regularly with FDA representatives, participating
in essential information exchange. We often present clinical aspects of new
treatments or procedures with new technology being applied to help FDA
reviewers understand the context of management of the clinical condition. Additionally,
SIR engages in an FDA network of experts, a group of outside clinicians, scientists
and engineers who provide the Center for Devices and Radiological Health (CDRH)
staff with rapid access to our expertise.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">SIR
and SIR Foundation remain committed to quality improvement and mechanisms to
assess performance in interventional radiology. We are collaborating with the
American College of Radiology and an IT solutions provider to develop and
design an IR Registry for maintenance of certification (MOC) and Physician
Quality Reporting System (PQRS) reporting. With the developing SIR registry
efforts based on structured reporting, we have the opportunity to get input
from FDA staff and others on important questions that might be answered by this
type of quality improvement effort. </span></div>
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<br /></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Interventional
radiologists pioneered minimally invasive medicine, and we are continuing to
carry that charge. Our efforts will result in better monitoring of patient
outcomes and earlier identification of problems with devices that we use in our
treatments. We have never stopped defining the future of medicine and adapting
to the evolving health care environment. We are proud that SIR’s concerted
actions <a href="http://www.sirweb.org/misc/ED_SIR_VistoHeal_2015.pdf">reflect
our new brand</a>, and we will continue to harness image-guided therapies to
develop breakthrough treatments, change medical practice and improve<a href="https://www.blogger.com/null" name="_GoBack"></a> the standard of care.</span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">I
look forward to discussing these and our other efforts with you at this year’s <a href="http://www.sirmeeting.org/">Annual Scientific Meeting</a>.</span></div>
Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-71039132129754601402015-02-21T09:02:00.000-05:002015-02-21T09:02:06.131-05:00Corporate Ambassadors: Creating value for IR together<!--[if gte mso 9]><xml>
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<div class="MsoNoSpacing">
<i><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">By
Susan E. Sedory Holzer, MA, CAE</span></i><br />
<i><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">SIR Executive Director </span></i></div>
<div class="separator" style="clear: both; text-align: center;">
<i><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9xs1pE-ayA1a763opNVKVZ0NQbv0Vnvg12ZtnrGOLOj6K6rOMkvvvJFXimlmNGYoE6_JWalsHh8Qv0y8BkScuKyVh7YOviR49ykpLiMFj9tHro7F2lcLlmfcRJURnO0m4GILdSB_CNE0/s1600/Sue_Holzer_2014+(1).jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9xs1pE-ayA1a763opNVKVZ0NQbv0Vnvg12ZtnrGOLOj6K6rOMkvvvJFXimlmNGYoE6_JWalsHh8Qv0y8BkScuKyVh7YOviR49ykpLiMFj9tHro7F2lcLlmfcRJURnO0m4GILdSB_CNE0/s1600/Sue_Holzer_2014+(1).jpg" height="200" width="133" /></a></i></div>
<br />
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</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">SIR’s
new brand was recently introduced to the readers of IR Quarterly. I hope you
will resonate with the strategic imperative behind this effort as described <a href="http://www.sirweb.org/misc/ED_SIR_VistoHeal_2015.pdf">in this feature article</a>.
I also hope you will see that this effort is not just about a new look, but is
equally about the importance of actions and behaviors for strengthening the SIR
brand. </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">When we
explored the action side of branding with our industry partners, we learned
that although they have enjoyed longstanding, productive relationships with the
society and the foundation, there was room to improve. <span style="mso-spacerun: yes;"> </span>We learned that supporters want to know exactly
how their collaborations with and contributions to SIR and SIR Foundation are advancing
the specialty and improving patients’ lives. They are seeking meaningful ways
to dialogue with every IR, whether in SIR leadership or working in the
trenches. And (not surprisingly), we heard how the new health care environment
has caused introspection and driven their need for more agile business models. </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">The
society recognized these insights from industry as an opportunity to change the
way we approach corporate relations—for as the ground continues to shift under
all our feet, there is strength and balance to be found in unity of voice and
effort. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">In fall
of last year SIR introduced its new Corporate Ambassador Program (CAP). <span style="mso-bidi-font-weight: bold;">Through a CAP Physician Delegate Task Force led
by James Benenati, M.D., FSIR, the program connects corporate supporters directly
with delegates to create </span>longer, stronger relationships and provides a
high-imp<a href="https://www.blogger.com/null" name="_GoBack"></a>act, high-recognition path for companies that
want to invest in IR. Through CAP, industry partners are afforded more insight
into what their support of SIR and SIR Foundation accomplishes; faster, more
direct communication with the IR community; and broader acknowledgment of the
positive impact of their investment in IR.</span></div>
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<br /></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold;">CAP replaces the traditional corporate membership
model with a consolidated, tiered approach, and draws across all of the
society’s and foundation’s assets </span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">to increase industry’s access to and
visibility among the IR community. It is predicated on the idea of creating
value for IR together across the spectrum of education, advocacy, research,
evidence building, and engagement—areas where our corporate supporters clearly share
SIR and SIR Foundation’s interest in advancement.<span style="mso-spacerun: yes;"> </span></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">We are
still in the early throes of introducing the program and will identify our 2015
supporters at <a href="http://www.sirmeeting.org/">SIR 2015</a> in Atlanta. However, several CAP commitments have
already been made by many of the society’s longtime, top supporters who are
enthusiastic about the transparency and ease of access and communication upon
which the program is built. There is also ample opportunity within CAP for
companies with whom we have newer relationships, or whose investment may be
more limited.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">SIR is
responding to the health care marketplace’s need for more agility and value in
IR. Just as IRs are advancing medical practice by developing, testing and implementing
breakthrough treatments, SIR and SIR Foundation remain committed to
partnerships that nurture innovative thinking and create a stronger sense of
mutual engagement. We look forward to new horizons that come with the stable
funding and direct dialogue that CAP affords. I hope you will visit <a href="https://www.blogger.com/sirweb.org/corporate">sirweb.org/corporate</a> or contact me <a href="mailto:sholzer@sirweb.org">sholzer@sirweb.org</a> to learn more.</span></div>
Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-64082322462077658022014-12-10T12:14:00.000-05:002014-12-10T12:14:05.786-05:00Possibilities to Realities<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 10.0pt;"><i style="mso-bidi-font-style: normal;"><span style="font-size: 10.0pt;">By Stephen T. Kee, MD, MMM, FSIR</span></i></span></span></div>
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<div class="separator" style="clear: both;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 10.0pt;"><i style="mso-bidi-font-style: normal;"><span style="font-size: 10.0pt;">Chair, SIR Foundation </span></i></span></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8I5mjfhj6dMvF7o_I9XIRaWAqDTTo8DNKFnENcBdKCVePr0HG1GV_TCNXaAcXWJrhxUq2nLajwWvhUL4-V0kZ8d155DSG54TzIjnoKZGVH5STyNOXu4Grr8w7nAf1vMszhwSQslGPV5o/s1600/Stephen+Kee,+MD+2014_rev_cropped.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8I5mjfhj6dMvF7o_I9XIRaWAqDTTo8DNKFnENcBdKCVePr0HG1GV_TCNXaAcXWJrhxUq2nLajwWvhUL4-V0kZ8d155DSG54TzIjnoKZGVH5STyNOXu4Grr8w7nAf1vMszhwSQslGPV5o/s1600/Stephen+Kee,+MD+2014_rev_cropped.jpg" height="200" width="169" /></a></div>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 10.0pt;"></span></div>
<span style="font-family: "Times New Roman","serif"; font-size: 10.0pt;">
<span style="font-family: Arial,Helvetica,sans-serif;">As
you’ve read over the past several months in member communications, the </span></span><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.sirweb.org/"><span style="font-size: 10.0pt;">Society
of Interventional Radiology</span></a><span style="font-size: 10.0pt;"> (SIR) will be introducing a new and enhanced brand
identity in 2015—so that both the society and SIR Foundation may better
communicate the value and limitless potential of image-guided therapy. You can
read more about this exciting initiative in the below posts from </span><a href="http://ir-uncut.blogspot.com/2014/11/were-listening.html"><span style="font-size: 10.0pt;">SIR President
James B. Spies</span></a><span style="font-size: 10.0pt;">,
MD, MPH, FSIR, and </span><a href="http://ir-uncut.blogspot.com/2014/10/strengthening-our-story.html"><span style="font-size: 10.0pt;">SIR Executive
Director Susan E. Sedory Holzer</span></a><span style="font-size: 10.0pt;">, MA, CAE. </span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 10.0pt;">Our
research has shown that that SIR and </span><a href="http://www.sirfoundation.org/"><span style="font-size: 10.0pt;">SIR Foundation</span></a><span style="font-size: 10.0pt;"> must be seen more distinctly as
essential, expert resources for IR—not only with our members but with health
care decision-makers, influencers and consumers, who are shaping the new health
care landscape in which we work and live. </span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 10.0pt;">SIR Foundation will continue to
advance the clinical needs of IR by specializing in developing investigators
trained in conducting basic and clinical trials research and supporting innovative
treatments delivered through image-guided techniques. We have initiated a </span><a href="http://www.sirfoundation.org/about-us/index.shtml"><span style="font-size: 10.0pt;">new program
structure</span></a><span style="font-size: 10.0pt;">
that proactively fosters research priorities in the areas of clinical research,
research policy and research education. These priority areas drive our program,
grant-making and fundraising decisions.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 10.0pt;">As 2014 comes to a close, I
wanted to share some specific successes. A memorandum of understanding (MOU)
has been executed between SIR and the American College of Radiology (ACR) to
begin building an IR registry database under the National Radiology Data
Registry (NR DR). ACR has begun building the IR registry database, and you’ll
be hearing more about this exciting development throughout next year. The
foundation hosted a </span><a href="http://www.sirfoundation.org/consensus-panels/"><span style="font-size: 10.0pt;">research consensus panel</span></a><span style="font-size: 10.0pt;"> that proposed
13 new Physician Quality Reporting System (PQRS) measures—6 of which are now on
the Centers for Medicare & Medicaid Services (CMS) Measures Under
Consideration (MUC) list—a vital step toward systematic data collection. Medical
students around the nation are being introduced to IR through our research
internships and awards. Our premier </span><a href="http://www.sirfoundation.org/grants-awards/"><span style="font-size: 10.0pt;">grants program</span></a><span style="font-size: 10.0pt;"> continues to grow
in prominence, adding several new awards this year. In 2015 and beyond, we will
continue to articulate how the foundation is the premier scientific organization
dedicated to advancing IR through research.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 10.0pt;">As always, these achievements are
only possible </span><a href="https://sir.personifycloud.com/PersonifyEBusiness/Default.aspx?TabID=200"><span style="font-size: 10.0pt;">with your
support</span></a><span style="font-size: 10.0pt;">.
You enable SIR Foundation’s work of developing, testing and implementing
breakthrough medical treatments. You continue to turn possibilities into
realities. </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 10.0pt;">This is a very exciting time as SIR
and SIR Foundation prepare to better communicate the unique strengths and
limitless potential of IR. You will soon hear more about our branding
assessment and its impact on the external voice and face of the SIR and SIR
Foundation. I look forward to hearing what you think about our branding and SIR
Foundation initiatives. </span></span></div>
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<br /></div>
Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-36094266689961533662014-11-12T09:19:00.000-05:002014-11-12T09:20:00.642-05:00We’re Listening<i>By James B. Spies, MD, MPH, FSIR</i><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyQoyK3W0LN_nBHtnhVb2PQhEACau-PSGrIYdS9fLOkFdhsCvpioTYr537wxgED2HPjzeRr7W36HfJQPWGfD8ZMSD__ZZNXVgnagW7WJwelQGx0jdcDP4cuMh7m6-GY6f6OcrxCqcrhK4/s1600/Spies+Photo.tif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyQoyK3W0LN_nBHtnhVb2PQhEACau-PSGrIYdS9fLOkFdhsCvpioTYr537wxgED2HPjzeRr7W36HfJQPWGfD8ZMSD__ZZNXVgnagW7WJwelQGx0jdcDP4cuMh7m6-GY6f6OcrxCqcrhK4/s200/Spies+Photo.tif" width="142" /></a></div>
<i>SIR 2014–15 President</i><br />
<br />
<i>You’re not listening to me!</i> How often will we say (or even hear) those words over our lifetime? <br />
<br />
My hope is that you won’t need to use those frustrating words when talking about SIR. When it comes to your society, its mission, vision, and educational, advocacy, awareness and research efforts, we listen to our essential audience—<i>you</i>. This type of listening doesn’t require an advanced degree in espionage; it requires SIR to be present for you. <br />
<br />
Your opinions matter—whether in addressing your specific needs to advancing a better understanding of IR and its positive impact on patient care. SIR’s cadre of volunteer physicians are developing <a href="http://www.sirweb.org/clinical/quality2.shtml">data registries</a> to meet the quality monitoring needs of you and your patients; adopting program requirements for the <a href="http://www.sirweb.org/clinical/IR_DR_cert.shtml">IR Residency</a> and transitioning our current programs to that new standard; initiating the PRESERVE trial to study the safety and effectiveness of IVC filters currently in use in this country; and ensuring that policy makers understand the unique benefits of IR while addressing barriers in coding and payment.<br />
<br />
In addition, we have conducted an SIR Foundation research consensus panel to provide education and insight on the process of developing performance measures relevant to IR practices; submitted 13 performance measures to CMS for review and possible addition to the 2015 measures under consideration; provided a comment letter to FDA regarding laparoscopic morcellation of fibroids and the risk of missed malignancy, highlighting the need for women with symptomatic fibroids to know about all treatment options and related risks; identified member needs related to our strategic plan and defended coverage of endovascular procedures for intracranial arterial disease with a private insurance carrier. Beyond these efforts, we are completing a new blueprint for education, exploring new methods of providing member services and began a discussion on new innovative models of practice. These are but a few instances of where we listened and acted on your behalf.<br />
<br />
As part of our <i>brand update</i> process (detailed by Executive Director Sue Holzer in “<a href="http://ir-uncut.blogspot.com/2014/10/strengthening-our-story.html" target="">Strengthening Our Story</a>”)—we held in-depth interviews with numerous members to understand what you think about and hope for the Society, the Foundation and the specialty. What we learned was insightful, sometimes surprising and critical in defining what we’re known for, what individuals expect from us and how we can develop new ways of reaching out to key audiences.<br />
<br />
You believe, and rightfully so, that IR showcases the very best of today’s medicine—bringing together doctor insight, professional expertise and advanced image-guided technology to solve the toughest medical problems with less risk and minimal discomfort for patients. You see the society as inclusive and critical in supporting innovation, furthering the profession and offering essential training. You value creativity, patient interaction and collaboration. While you are delivering integrated care, perception lingers among other medical professionals that we may simply be proceduralists. This is for us to address, as a member put it this way, “<i>We have a bit of an identity crisis</i>.” <br />
<br />
We also listened to the many important audiences that influence our specialty. As a result of the assessment, our new brand will enable us to position SIR as the indispensable expert resource for the field and SIR Foundation as the premier scientific body dedicated to advancing IR through research. You’ll hear more about how we are fortifying “who” we are in the coming months. <br />
<br />
I look forward to hearing what you think about any of these initiatives. Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-52579853881997548622014-10-15T11:02:00.000-04:002014-10-15T11:02:11.364-04:00Strengthening our story<div class="MsoNoSpacing">
<i><span style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">By Susan E. Sedory
Holzer, MA, CAE<br />
SIR Executive Director</span></span></i></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG69miQtMKyT8TZpcp3YRME342XCT5CHidrCUUJEdXiUd8qKsIxd3QLAVBXlQm2MJXV8yd2ukjCEcmWTytfSe-zyDudEJY7aLEpkRZ7K5ZBxfelj956OY_KoDyNphPJDkttMD1xU23xYU/s1600/Sue_Holzer_2014+(1).jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG69miQtMKyT8TZpcp3YRME342XCT5CHidrCUUJEdXiUd8qKsIxd3QLAVBXlQm2MJXV8yd2ukjCEcmWTytfSe-zyDudEJY7aLEpkRZ7K5ZBxfelj956OY_KoDyNphPJDkttMD1xU23xYU/s1600/Sue_Holzer_2014+(1).jpg" height="200" width="133" /></a><span style="font-size: 10.0pt;">Next year, SIR will
introduce a new and enhanced brand identity to our members and the world. As we
prepare for that, I wanted to share with you all of the thinking and work that
has brought us to this very exciting point in time.</span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-size: 10.0pt;">Increasing awareness of
interventional radiology is one of the five goals in SIR’s strategic plan for
being the first choice for image-guided therapy. We believe this won’t happen
unless </span><span style="font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">SIR
and SIR Foundation </span><span style="font-size: 10.0pt;">are more distinctly
seen</span><span style="font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">
as essential, expert resources for IR</span><span style="font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">—</span>not just in the eyes of our members—but
among the health care decision-makers, influencers and consumers who are
shaping the new health care landscape in which we work and live.</span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">In winter 2013, the society embarked on a brand assessment with a
global public relations firm with offices in Washington D.C., to evaluate
perceptions of IR and critically assess the SIR and SIR Foundation brands.
Leveraging the 2013 Annual Scientific Meeting, we conducted in-depth interviews
with numerous members—volunteers, established practitioners, trainees, medical
students, corporate partners—about SIR, SIR Foundation and the way we
communicate about our specialty. Follow-up interviews were conducted with more
members and with policy-makers, hospital administrators, referring physicians
and patients to further hone our understanding of what makes IR, SIR and SIR
Foundation unique.</span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">The assessment yielded valuable insights for improving our
messaging amid the changing environment. </span></div>
<ul>
<li><span style="font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><b>As
a society and a specialty,</b> <b style="mso-bidi-font-weight: normal;">we</b></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 10.0pt;"> must be
more audience-centric in our communications.</span></b><span style="font-size: 10.0pt;"> Each of the many different audiences important to our specialty should
understand our value in terms that matter to <i style="mso-bidi-font-style: normal;">them</i>, not just in terms of the treatments we provide.</span></li>
</ul>
<ul>
<li><b><span style="font-size: 10.0pt;">There must be a </span></b><span style="font-size: 10.0pt;"><b>clarion call to</b>
<b style="mso-bidi-font-weight: normal;">focus on collaboration, not competition.
</b>Even when the stakes and turf wars are at their highest, SIR can gain from
collaborating with other organizations to shape the expansion of IR into new
clinical areas and patient teams and solidify ourselves as the <i>embedded
expert</i> to these organizations.</span></li>
</ul>
<ul>
<li><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-size: 10.0pt;"><span style="font-size: 10.0pt;"><b><span style="mso-bidi-font-weight: normal;">We must show</span></b><b style="mso-bidi-font-weight: normal;"> how the very essence of IR is agile and modern</b>. </span>Siloed
specialties are old-fashioned and expensive; hospitals, insurers and patients
want physicians who are flexible and agile. SIR is
uniquely positioned to show how IR delivers on the very things modern medicine
asks for: better outcomes, less burden on the patient and innovative use of
technology with clear patient benefit.</span></li>
</ul>
<ul>
<li><span style="font-size: 10.0pt;"><b>We need to
portray</b> <b style="mso-bidi-font-weight: normal;">SIR and SIR Foundation as
distinct but complementary organizations working in service of IR</b>.<span style="mso-spacerun: yes;"> </span>Our members are excited about the impact of
research on the specialty, but few are clear about the difference in missions
between the two organizations or what their dues fund. Highlighting the role of
SIR Foundation-funded research reinforces the sustained vision of SIR
Foundation and its investment potential for members, patients and other key
audiences. </span></li>
</ul>
<div class="MsoNoSpacing">
<span style="font-size: 10.0pt;">Interventional radiology
has provided innovative care for patients for more than 40 years, and in that
time, SIR has changed our name once and our logo twice. We have never stopped
defining the future of medicine and adapting to the ever-evolving health care
landscape. Now—perhaps more than ever—we are guided by the inspiration and
promise of IR’s limitless potential. The time has come to tell our story
confidently and compellingly in everything we do.</span></div>
<div class="MsoNoSpacing">
<span style="font-size: 10.0pt;"><span style="mso-spacerun: yes;"></span></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 10.0pt;">I’m interested in hearing your
thoughts and comments on strengthening our story. </span></div>
Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-81388340770435710462014-06-16T08:57:00.000-04:002014-06-16T09:05:31.019-04:00Strategic Thinking … and Action<!--[if gte mso 9]><xml>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">By James B. Spies, M.D., MPH, FSIR</span></i></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">SIR 2014–15 President </span></i></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"></span></i></div>
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<i style="mso-bidi-font-style: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpl_m4pFkYAJlYZB3VeO0XHfyTbo0mUxkY6JjXQzDxVbyjuNyYJQYDqhh5BGmfE6XODWyFZ_8wKmdQqeV4n53tCU3mhok2pxfxJq_9nkm6LHknhFB9FbFSAl80_YRuxD7Ks5QbDfQzCAQ/s1600/Spies+Photo.tif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpl_m4pFkYAJlYZB3VeO0XHfyTbo0mUxkY6JjXQzDxVbyjuNyYJQYDqhh5BGmfE6XODWyFZ_8wKmdQqeV4n53tCU3mhok2pxfxJq_9nkm6LHknhFB9FbFSAl80_YRuxD7Ks5QbDfQzCAQ/s1600/Spies+Photo.tif" height="200" width="142" /></a></i></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Advancing a better understanding of
both the limitless potential of interventional radiology and its positive
impact on patient care will be a main focus during my term as president. </span></div>
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<br /></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">We are very fortunate to have a
solid strategic plan guiding our Society and the Foundation toward the ultimate
vision of making interventional radiology the first choice in image-guided therapy.<span style="mso-spacerun: yes;"> </span>The plan was forged through a highly
collaborative process that involved the many voices of IR and considered the
many facets of our specialty. </span></div>
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<br /></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">At a tactical level, <a href="http://www.sirweb.org/">SIR </a>and the <a href="http://www.sirfoundation.org/">SIR Foundation</a> will continue to organize their efforts around these five key goals:
clinical practice, outcomes data, revenue growth, awareness of IR and
innovation. </span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">As
president, my goal is to guide the Society in building on the incredible work
that has been done to date across all of these areas.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Specifically,
I am committed to helping SIR make significant progress with these critical
initiatives.</span></div>
<ul>
<li><span style="font-family: Wingdings; font-size: 10.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Developing data registries to meet the quality monitoring
needs of members and your patients:</span></i><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"> We have made great strides in the past year
and will be testing systems in the coming year.</span></li>
</ul>
<ul>
<li><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Adopting program requirements for <a href="http://www.sirweb.org/clinical/IR_DR_cert.shtml">the IR/DR pathway</a> and transitioning
our current programs to that new standard</span></i><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">: SIR fought hard to bring about ABMS
approval and enthusiastically supports the changes that are coming in practice
and in IR residency training. The program’s implementation will take time, and
SIR is committed to ensuring its success. SIR will continue to need your
support—and your feedback—as the training program unfolds. </span></li>
</ul>
<ul>
<li><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Starting the PRESERVE trial to study the safety and
effectiveness of IVC filters currently in use in this country</span></i><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">: Working with the
Society for Vascular Surgery, our goal is to ensure the safest practice for
patients in our efforts to prevent pulmonary embolus.</span></li>
</ul>
<ul>
<li><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Completing a review of our educational efforts and Annual
Scientific Meeting</span></i><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">:
Our intent is to improve both to better meet your needs in this challenging
health care environment.</span></li>
</ul>
<ul>
<li><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Enacting branding initiatives for SIR and SIRF</span></i><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">: In another step
toward achieving our vision of being the first choice for image-guided
treatments we will use coordinated activities to increase awareness among key
decision-makers about what IR is, does and achieves; to position SIR as the
indispensible expert resource for the specialty; and to show SIR Foundation as
the premier scientific body dedicated to advancing IR through research.</span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"></span></li>
</ul>
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">This
is a very exciting time as we continue to clarify our brand so that we may
better articulate the unique strengths and limitless potential of IR. You will
hear more about branding this year and its impact on the external voice and
face of the SIR and SIR Foundation.</span>
<br />
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Strategy
and goals alone do not bring the Society closer to its envisioned future. That only
happens when governing—the work of the Executive Council—becomes a pro-active
process.<span style="mso-spacerun: yes;"> </span>Another goal of mine is to
change our governing operations to focus more on our strategic plan and better
monitor the efforts and communications of all divisions of SIR. What does this
mean? By effectively transitioning our current model to a new one that
leverages focused, proactive planning, greater role clarity and year-round
communication, strategy and governing will work even better together—smarter
and more efficiently—for you and for IR.</span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">It
is an honor to serve as your president. At March’s successful Annual Scientific
Meeting in San Diego, we shared ideas with friends and colleagues—all under the
theme of “Convergence.” This appropriate theme speaks to IR’s multidimensional
nature in daily practice and as a global specialty. It also describes SIR’s collective
and confident actions—with you, with IR and with the Society and SIR
Foundation. I’ve been involved with SIR for my entire professional life, and I
encourage you to volunteer with the Society. Together, we will be able to continue
our forward momentum, enhancing our programs to ensure the growth of the
specialty, SIR and SIR Foundation.</span></div>
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Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-75301138644893224512014-05-23T08:38:00.000-04:002014-05-23T08:41:19.448-04:00SIR 2014 Presidential Address <br />
<i>SIR Scott C. Goodwin, M.D., FSIR</i><br />
<i>SIR President </i><br />
<i>March 25, 2014</i><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUohxz53s36PyHaLj8mhoyOqgoPtQjWoWnq04IsT3hChv8lfpLNw1Ga3H7YAhEcmPHC5b8XkYf1o5TSHpjE5yyPVHEIZMAmqUdU1pUl5tiOJR8_QqAm4QxJz8PEExXWD37DRctzHx0AHI/s1600/Goodwin_Scott_2013.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUohxz53s36PyHaLj8mhoyOqgoPtQjWoWnq04IsT3hChv8lfpLNw1Ga3H7YAhEcmPHC5b8XkYf1o5TSHpjE5yyPVHEIZMAmqUdU1pUl5tiOJR8_QqAm4QxJz8PEExXWD37DRctzHx0AHI/s1600/Goodwin_Scott_2013.jpg" height="200" width="156" /></a></div>
<br />
We are living through some of the most dramatic changes in America's
health care system since the advent of Medicare—the Affordable Care
Act—potential changes to the SGR formula—more regulation by accrediting
bodies with an ever increasing emphasis on documentation and quality.<br />
<br />
<b>Navigating Today’s Medical Landscape </b><br />
The <a href="http://www.sirweb.org/">Society of Interventional Radiolog</a>y continues to work for its members and is navigating a path to success for our specialty during this time of changes in the national health care environment. <br />
<br />
In response to nationally mandated expectations of improved quality at lower cost, SIR has pursued multiple pathways to help ensure the future success of interventional radiology. SIR is collaborating with colleagues from other specialties to prevent or limit payment rate reductions. SIR remains an active participant in the national CPT coding process and the accompanying code valuation, which takes place as part of American Medical Association (AMA) Relative Value Scale Update Committee (RUC) activities. We have invested hundreds of volunteer hours and staff resources in ensuring that our coding and valuation strategy is grounded on sound data driven by what is optimal for patient care. We have worked long and hard, and we have been able to preserve excellent value for interventional radiology treatments. <br />
<br />
SIR and SIR Foundation have carefully examined various activities in order to ensure that they are consistent with our strategic goals, with an eye on ensuring that the Society’s and the Foundation’s pursuits are fully aligned. The Society established the Payment, Research and Policy Task Force (or PReP) to identify and prioritize data development and research needs to improve patient care in the long term and to help lead to a more efficient reimbursement system. Task force members are working to identify areas where IR is expected to excel—the focus will be on demonstrating exceptional quality, safety, efficacy and value. They are reviewing what services are most valuable to patients and interventional radiologists in order to prioritize where efforts would have the most impact. <br />
<br />
SIR and SIR Foundation recognize the critical need for IR evidence-based data to ensure proper support from lawmakers, as they move away from a fee-for-service system toward a system that rewards quality, efficiency and innovation. It is time to demonstrate the safety, efficacy and cost-effectiveness of our treatments. <br />
<br />
<b>Transforming Interventional Radiology </b><br />
We are addressing evolving health care system concerns at the same time as we are celebrating the transformation of the field, as evidenced by interventional radiology becoming a primary specialty in medicine. Longitudinal care has been advocated for and envisioned by leaders in the field for decades, and we are now at the tipping point of a transformation to a fully clinical practice specialty. <br />
<br />
The acknowledgement of interventional radiology as a unique clinical specialty has long-lasting implications for the future. We know that this benefits our patients and our practices and strengthens the future of the specialty. Our unique skill set as superb clinicians, expert proceduralists and excellent imagers—a convergence of talents, abilities and interests—has positioned interventional radiologists to be at the forefront of modern medicine. SIR fought hard to bring about American Board of Medical Specialties approval and enthusiastically supports the changes that are coming in practice and in IR residency training. One step has been for SIR to become a sponsoring member of the American Board of Radiology, guaranteeing a prominent voice in developing the professional standards for the IR residency. <br />
<br />
<b>Creating an IR Residency Program </b><br />
The training paradigm for interventional radiology is undergoing an exciting change—one that will ensure that future interventional radiologists provide optimal image-guided care for patients. SIR wants to ensure that trainees are equipped with the tools they need to deliver this care as clinicians, proceduralists and imagers. The creation of the IR residency within the Accreditation Council for Graduate Medical Education will take time and effort, and there will be a gradual transition phase over several years. . <br />
<br />
SIR will continue to need your support—and your feedback—as the training program unfolds. The program’s implementation will take time, and the Society is committed to ensuring its success. <br />
<br />
<b>Collaborating Strategically </b><br />
Another effort is SIR’s engagement in strategic collaborations, such as with the American College of Radiology and its Task Force on the Implementation of the Clinical Practices of Interventional Radiology and Interventional Neuroradiology. SIR is working to enhance and promote the growth and sustainability of IR and INR clinical services within the practice of radiology and within the health care system. <br />
<br />
The Society’s strategic action plan centers on addressing: clinical education; developing evidence and quality registries; creating financial models to address sustainability and patient access to IR; and increasing awareness of the importance of interventional radiology and interventional neuroradiology to major stakeholders through an educational campaign and by co-publishing articles demonstrating IR and INR value and productivity, as well as clinical scenarios and strategies. <br />
<br />
<i>Convergence</i>—or moving toward union—was an apt theme for SIR’s 2014 Annual Scientific Meeting. It attested to interventional radiology’s multidimensional nature in daily practice and as a global specialty. It enunciated SIR’s collective and confident actions, which embrace change. There is an undeniable convergence at work—revolving around you, SIR, the SIR Foundation and the international community of interventional radiology. <br />
<br />
Interventional radiology has experienced a rapid global expansion over the past 50 years. SIR continues to work for the global advancement of the profession so that patients around the world will have access to, and benefit from, IR procedures. SIR’s International Task Torce provides guidance to the Society leadership on key international issues, programs and activities. The task force initiated the SIR International Scholarship Program, which is building relationships with future international IR leaders and fostering the development of IR in countries where it does not currently exist. The task force also facilitates U.S. observerships for international IRs, visiting faculty for international meetings and delegations. SIR collaborates with many of the more than 40 IR societies around the world. SIR also supports the exchange of scientific knowledge through our flagship publication, the Journal of Vascular and Interventional Radiology, and an excellent Annual Scientific Meeting.<br />
<br />
SIR is fortunate to have many passionate, enthusiastic and energetic volunteers. We also have a very hard-working, capable staff, led by Susan E. Sedory Holzer. They all deserve our thanks for their hard work this past year, which has led to so many wonderful successes. <br />
<br />
It has been an honor to serve as your president. Throughout my entire professional life I’ve been involved with SIR, and I encourage you to volunteer with the Society. Together, we see the value of our specialty and its continued potential in raising the quality of medical care. Together, we will navigate interventional radiology’s path to continued success at home and abroad. <br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span> <span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span> Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com1tag:blogger.com,1999:blog-9123432778030436653.post-25339916270994382942014-05-22T15:34:00.000-04:002014-05-22T15:34:09.488-04:00Physician Payments Sunshine Act (Open Payments Program)<i><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">By Susan E. Sedory Holzer, MA, CAE</span></span></i><br />
<i><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">SIR Executive Director</span></span></i><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDZFGD23kJtAUtY9mkoqoyjhHmhM2G0n6eUuITuc-8eOG47_VyGC-h_9vDs2gy-jUWc9eNwuWEKd3UO-3RiQ-n_DDghnED1_Koq28sYpiTHgidvFEFqPBkYxFyk5ZRtaIMXHefUgSj4U4/s1600/Sue_Holzer_2010-cropped.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDZFGD23kJtAUtY9mkoqoyjhHmhM2G0n6eUuITuc-8eOG47_VyGC-h_9vDs2gy-jUWc9eNwuWEKd3UO-3RiQ-n_DDghnED1_Koq28sYpiTHgidvFEFqPBkYxFyk5ZRtaIMXHefUgSj4U4/s1600/Sue_Holzer_2010-cropped.jpg" height="200" width="165" /></a><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Here Comes the Sun. (Sunshine Act, that is.)</span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">By now, you have likely read or heard something about the Physician Payments Sunshine Act. Passed as part of the Patient Protection and Affordable Care Act in 2010, the Sunshine Act is designed to bring transparency to financial relationships that the drug and device industry have with physicians and teaching hospitals. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> The burden of this law falls mainly to the manufacturers of drugs, devices, and biologicals that participate in U.S. federal health care programs and to group purchasing organizations (GPOs), who are now required to collect and report on selected financial interactions (like research funding, meals, honoraria, or travel reimbursement) between the company and individual physicians. The Act requires manufacturers and GPOs to report ownership interests held by physicians and their immediate family members. The Centers for Medicare and Medicaid Services (CMS) have developed an Open Payments system for gathering and posting most of this information on a public website. And while there have been numerous delays in implementation, the annual cycle has officially begun, with the first public reports scheduled to be posted by September 30, 2014, and annually after that. Physicians are guaranteed a 45-day window of opportunity to review the reported data and an additional 15 days to dispute inaccuracies. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> While neither you, nor SIR, are required to make reports to the government, SIR is committed to helping everyone navigate this law and how it will affect you. SIR has developed this webpage to help you stay informed about the Sunshine Act, which contains links to additional resources from the AMA and from CMS. As physicians, you should prepare yourself by understanding what interactions could appear on the public website. You also need to take advantage of the window that will be offered to you to review reported payments before they are posted publically, and be prepared to dispute any errors. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> In some cases, payments made from manufacturers to physicians come indirectly through a professional organization like SIR or the SIR Foundation and will require reporting by the manufacturers. SIR and the SIR Foundation are committed to letting our members and attendees know in advance whenever an SIR or SIR Foundation activity could result in a report, so you have the opportunity to decide for yourself whether to participate. To some extent, though, all SIR educational meetings, involving applicable manufacturers or GPOs are impacted by the Sunshine Act. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> SIR has also chosen to accommodate manufacturers exhibiting at the Annual Scientific Meeting by assisting in the data collection process. The bar coded badge system we have used for several years was expanded in 2013 to also include the National Provider Identification (NPI) number for meeting attendees who voluntarily submitted their numbers as part of the registration process. This allows companies who provide payments or other reportable items of value to obtain the data they need for accurate reporting. Our belief is that facilitating the accuracy of data reported is of significant benefit to our members and attendees. SIR will continue this process at SIR 2014 in San Diego. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> Realistically, it will very rare for any physician to not have been the recipient of some monetary or in-kind support of $10 or greater from some company. For many, consultation and speaking fees, research grants, meeting support, etc. exceed the threshold by substantial amounts. Thus, the extent to which this kind of transparency will shed meaningful light on appropriate physician-industry relationships, or merely contributes to information overload, remains to be seen.</span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">In the meantime, <a href="http://www.sirweb.org/about-us/Sunshine_Act.shtml">SIR is committed to updating you on any changes, clarifications and pending deadlines</a>. Please feel free to contact us directly with your questions and concerns. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<br />Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-9537093273676852672014-05-22T15:15:00.001-04:002014-05-22T15:22:10.229-04:00Navigating by Our North Star<!--[if gte mso 9]><xml>
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<i><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">By Scott C. Goodwin, MD, FSIR</span></span></i><br />
<i><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">SIR President </span></span></i><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDMVViXRKpzKm-fCw2GEqwTOs7D5jtoNq9aI4z99uIvN6lDIvkdQ_6iGeTOSy5kd_0WqoZN4casgUeTjMJW9Vc_vhVAe97nWRMRsHb4BXdxZhpmmytKbQXSrgGI-Bz4z0RzLcUorsPnaw/s1600/Goodwin_Scott_2013.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDMVViXRKpzKm-fCw2GEqwTOs7D5jtoNq9aI4z99uIvN6lDIvkdQ_6iGeTOSy5kd_0WqoZN4casgUeTjMJW9Vc_vhVAe97nWRMRsHb4BXdxZhpmmytKbQXSrgGI-Bz4z0RzLcUorsPnaw/s1600/Goodwin_Scott_2013.jpg" height="200" width="156" /></a><i><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Winter 2014</span></span></i><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">We are transitioning from an era of fee for service to a new physician payment model at least in part based on reimbursement directly linked to quality. We will likely see cuts in reimbursement for many key interventional radiology procedures. So what are we to do? What will our guiding star be, our North Star, if you will? Foremostly, we must keep our eyes and actions directed on what we do best: ensuring constant access to and delivery of longitudinal high-quality, image-guided patient care. As part and parcel of this we must remain actively engaged in influencing the outcome of the evolving payment paradigms. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">How will 2014 payment cuts impact care delivery and patient access? Reimbursement issues affect both doctors and our patients by impacting what services we offer and the time we spend with patients. These can negatively impinge on patients’ access to quality doctors (thus adding to their stress and diminishing their satisfaction levels). </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">How can we as a Society best influence reimbursement decisions? In this nationally mandated process of squeezing savings from the health care system, interventional radiology is not alone. We share and collaborate with colleagues from other specialties when payment rates are being reduced (due to code bundling and cumulative reductions). SIR remains an active participant in the national current procedural terminology (CPT) coding process and the accompanying code-valuation, which take place as part of the activities of the Relative Value Scale Update Committee (RUC). </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">What payments cuts are coming? In 2014, new families of CPT codes for embolization procedures, intravascular stenting and percutaneous drainage have been approved and are now in use. Depending on geographic variations we expect reimbursement for some of these procedures to possibly fall by as much as 30–40 percent.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">SIR has invested hundreds of volunteer hours and member resources in ensuring that our coding and valuation strategy is grounded on sound data and on what is the optimal patient care protocol. We have worked long and hard, and we were able to preserve excellent value for IR treatments. In a comment letter to <a href="http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CD4QFjAA&url=http%3A%2F%2Fwww.cms.gov%2F&ei=U793UtP9JbTTsATA0oHoBQ&usg=AFQjCNGqVZpsiDmBeSqKrQPNJd9w0iRwfA&sig2=oZlt8XcitDWDkAOJ3xIoPg&bvm=bv.55819444,d.cWc">Centers for Medicare & Medicaid Services</a> (CMS) on the 2014 Final Rule for the Medicare Physician Fee Schedule, we have emphasized that the best venue for making relative value unit (RVU) decisions is to use the RUC process, and not to make unilateral further reductions beyond what the RUC recommended without input from specialty societies. We will continue to engage federal authorities and remain active on Capitol Hill to ensure that the payment system is fair and appropriate, and, most importantly, that IR’s voice is heard. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Are we at a financial tipping point for the specialty of interventional radiology? Interventional radiologists deliver high-quality care in a financially sustainable environment, so there’s no doubt that we will thrive in the evolving health care system. The end products that IR delivers with image-guided interventions (less risk, less pain, less recovery time, less expensive, same-day treatments, fewer readmissions) remain critical attributes for new health care delivery models. We support patient-centered outcomes research, which will educate patients and help them make better medical decisions. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Creating and meeting this demand for medical care quality is a golden opportunity for IR during the transition from fee for service to reimbursement directly linked to quality. IR is a distinct and valuable medical specialty. We are seeking to differentiate IR from other specialties, proving how it is a true game changer in the health care system. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">You will hear more about how we are in the process of clearly redefining who we are in this new health care setting, strategically following our North Star—ensuring constant access to and delivery of longitudinal high-quality, image-guided patient care. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">We need more than a few good men and women to actively assist our coding/health policy efforts. Please consider volunteering your time and talents (703-691-1805). </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-32021257600406983242014-05-22T15:11:00.001-04:002014-05-22T15:11:39.381-04:00Cultivating Clinical Practice<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFbnZwRw0VQ9X4-hVSJA5Zo2X977YDjNQmCO6o4PEJNgqns2H58CE9KShfdMorMu50-Te3A57uIc5GrTjZB21eF-fdYhcIrRUrrJxEEBiv2_VfWNW-ThyphenhyphenboxfKYjO2HoMXRgcQijOMFQY/s1600/Goodwin_Scott_2013.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFbnZwRw0VQ9X4-hVSJA5Zo2X977YDjNQmCO6o4PEJNgqns2H58CE9KShfdMorMu50-Te3A57uIc5GrTjZB21eF-fdYhcIrRUrrJxEEBiv2_VfWNW-ThyphenhyphenboxfKYjO2HoMXRgcQijOMFQY/s1600/Goodwin_Scott_2013.jpg" width="157" /></a><br />
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</xml><![endif]--><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><i><span>By Scott C. Goodwin, MD, FSIR</span></i></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><i><span>SIR President</span></i></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><i><span>Fall 2013 </span></i>
</span></span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span class="MsoIntenseEmphasis"><span style="color: windowtext; font-style: normal; font-weight: normal;"></span></span></span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Interventional radiologists routinely provide longitudinal care, engage in multidisciplinary quality initiatives and integrate disease-specific knowledge and expertise to provide outstanding patient care. This is SIR’s strategic goal when it comes to you—our members—and clinical care.</span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> We know that we want all health care providers to routinely and directly rely on and value our expertise as clinical care experts, leaders and providers of image-guided therapy. We want to be recognized as a critical component of the health care system, playing an integral part as leaders in hospital decision-making at all levels. We want robust admitting services and mature office practices. How do we reach this envisioned future? How do we ensure that IR becomes the first choice for image-guided therapy?</span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> One way we are answering these questions is by engaging in strategic collaborations with health care professionals. Specifically, SIR is working with the American College of Radiology (ACR), which over the years has endorsed IR’s clinical patient-centered nature—recognizing that we need an office presence, time allocated to see patients, time to consult with referring physicians and time to see patients on the ward. Last year, SIR was instrumental in the passage of an ACR resolution to develop implementation and marketing tactics to help optimize the clinical practices of IR and interventional neuroradiology (INR). An educational campaign to promote and demonstrate the value of IR and INR clinical practices to all important stakeholders is a principal component of the multipronged effort. </span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The Interventional Radiology (IR) and Interventional Neuroradiology (INR) Clinical Practice Task Force was formed last summer with a diverse set of medical professionals, representing SIR, ACR and the Society of NeuroInterventional Surgery (SNIS). The task force, which is chaired by Philip Cook, MD, FACR, FSIR, has a steering committee and six subcommittees (INR/IR Spine, MSK and Pain Management; Neurointerventional Vascular; General IR and Interventional Oncology; Clinical IR Vascular; Education and Training; and Finance and IT). </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Task force members have explored these questions: What are barriers to the clinical practice of IR/INR? What can be done to ensure the successful future of IR and INR? Forty national IR and INR thought leaders examined topics such as the adequacy of the clinical training model, the resistance of IR physicians to be more involved in longitudinal patient care, and the need to be seen as drivers of new health care delivery models and as part of the clinical infrastructure future. They crafted a draft multiphase action plan, which is being submitted to the Board of Chancellors, ACR’s executive body, for review and revision this fall. Once implemented, the action plan will first add clarity to the definition of IR clinical practice. It will then address the further establishment of the value of IR, clinical education, the creation of financial models to address financial sustainability and patient access to IR, and increasing the awareness of the importance of IR and INR to major stakeholders.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">I want to thank all the members of this important task force and subcommittees who have been involved with this ambitious undertaking. While we are members of the medical house of radiology, we are also hands-on clinicians who are known as innovative problem solvers and critical resources in tough medical situations. We have a unique skill set comprised of competency in diagnostic imaging, image-guided procedures and periprocedural care. ACR’s support comes at an important time—it comes on the heels of the ABMS’s recognition of IR as a primary specialty in medicine that was a very important step in the formalization of the interventionalist’s clinical role. Forty years ago we worked as the “specialists’ specialist,” helping other doctors manage their patients with the most difficult problems. While those physician relationships remain strong, we have now taken a position in the front line of medical care. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> That’s where we need to be for patients.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
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<i><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">By Scott C.
Goodwin, MD, FSIR </span></span></i></div>
<div class="MsoNormal" style="margin-bottom: 0in;">
<i><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">SIR President </span></span></i></div>
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<i><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Summer 2013</span></span></i></div>
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</span><br />
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<br /></div>
<span style="font-family: Arial,Helvetica,sans-serif;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0Bz7_RUeqLWhlC90tBlieAtJ7ZhSABooRQmNjhzAOP5QtdzeCylrL_3gDRFeq0EMaJndA9rlZJwg28pEgJiHjf3_tudvl3b7T_izZXBg-f4cmXQcSLtiJmFYtG-4-j_S55ZR6xeuXRq8/s1600/Goodwin_Scott_2013.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0Bz7_RUeqLWhlC90tBlieAtJ7ZhSABooRQmNjhzAOP5QtdzeCylrL_3gDRFeq0EMaJndA9rlZJwg28pEgJiHjf3_tudvl3b7T_izZXBg-f4cmXQcSLtiJmFYtG-4-j_S55ZR6xeuXRq8/s1600/Goodwin_Scott_2013.jpg" height="200" width="155" /></a><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span class="GVPBold"><span style="color: black; letter-spacing: -0.2pt;">Establishing
the value of interventional radiology—which incorporates value development,
value continuance and value evaluation/validation—is critically important. How
do we advance interventional radiology and show the specialty’s value? </span></span></span></div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
</span><br />
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
</span><br />
<div class="GVPBodyCopy" style="text-indent: 0in;">
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span class="GVPBold"><b>SIR
must make an investment in innovation</b></span><span class="GVPBold">. We must
incessantly and persistently work to improve our field. Innovation is a key
component of the continued success of interventional radiology—present at the
beginning of our field and still much in evidence as we celebrate SIR’s 40th
anniversary. We must consider how </span>SIR can inspire, cultivate and promote
innovation to improve and revolutionize patient care by inventing new
image-guided treatments for the benefit of our patients. Under our new
strategic plan, SIR and SIR Foundation, which specializes in developing
investigators trained in conducting pivotal basic and clinical research trials,
are working synergistically to develop and promote future IR innovations.</span></div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
</span><br />
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<span style="font-size: small;"></span></div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
</span><br />
<div class="GVPBodyCopy" style="text-indent: 0in;">
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span class="GVPBold"><b>We
must focus on validation</b></span><span class="GVPBold">. </span>Once we invent a
new technique (or a new feature of an existing technique), we need to
demonstrate that it’s safe and effective, and the SIR Foundation funds research
that supports this validation process. We are working with the FDA and
different payers regarding what are their requirements to consider a device or
treatment safe and effective. Our emphasis is on comparative effectiveness
research, and <span style="color: windowtext; letter-spacing: 0pt;">SIR is validating data. For more than two years, the Society has
proactively addressed an FDA medical alert about retrievable IVC filters. The
society’s action resulted in a collaborative initiative with the Society for
Vascular Surgery: The development of the five-year soon-to-be-launched PRESERVE
study and the formation of its related IVC Filter Study Group Foundation. In
the future, we will need to validate emerging treatments, such as embolization
of the prostate for BPH (PAE) and renal denervation for the treatment of
hypertension, which could impact millions of patients. The SIR Foundation
organized an international expert panel meeting in PAE and plans one on renal
denervation. </span></span></div>
<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;">
</span><br />
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</div>
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</span><br />
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<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span class="GVPBold"><b>We must
recognize that validation requires evolving education. </b></span><span class="GVPBold">As
new treatments are proven to be safe and effective, we seek to educate you about
them. </span>Intra-arterial
therapy for stroke has been around for more than 15 years at the largest
medical centers, yet it is not available in many community hospitals. Part of
the reason is that there are not enough specialists to provide stroke care for
all the patients in this country. There is a subset of IRs strongly interested
in stroke treatment. The Society has provided training that gives individuals a
good first step toward being able to do this type of work. We must continue to
emphasize that we are clinical practitioners.<a href="https://www.blogger.com/null" name="_GoBack"></a> After many
years of work, we have a dual primary certificate in IR and DR, which will play
an important role in ensuring the education of trainees not only in the full
gamut of radiology and IR but also in the importance of longitudinal care. </span></div>
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</span><br />
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</div>
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</span><br />
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<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="color: black; letter-spacing: -0.2pt;">At April’s successful <a href="http://www.sirmeeting.org/">Annual Scientific Meeting</a> in New Orleans, we shared ideas with friends and colleagues, and we
came home with best practices to implement in our own practices—all while
“Reaching Out.” SIR is actively reaching out to our colleagues in international
societies, recognizing that we must collaborate to innovate, validate and educate
the field together—across geographical boundaries. As we become more secure in the value of our
specialty, we need to make sure the world understands that value. This value
education needs to be made to patients, referring physicians, hospital
administrators, payers, government regulators, legislators and others.</span></span></div>
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</span><br />
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<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><s><span style="text-decoration: none;"><br /></span></s></span></div>
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</span><br />
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<span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"><span style="color: black; letter-spacing: -0.2pt;">It is an honor to serve as your
president. Throughout my entire professional life I’ve been involved with SIR,
and I encourage you to volunteer with the Society. Together, we see the value
of IR and its continued promise in raising the quality of medical care for
patients. Together, we must innovate, validate and educate to achieve
excellence.</span></span></div>
Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-48738022706715569092012-11-29T14:56:00.002-05:002012-11-29T15:01:08.076-05:00Congratulations! A Pivotal Moment for IR<br />
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<span style="font-size: small;"><i><span style="font-family: Arial,Helvetica,sans-serif;">By Marshall E. Hicks, M.D., FSIR</span></i></span></div>
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<span style="font-size: small;"><i><span style="font-family: Arial,Helvetica,sans-serif;">SIR President </span></i></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b></b><i></i></span></span></div>
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJz20t7L3ZwY8hNiUJL9SCuLCiueVS8eP4DW2B-U8TimjKTTOPke0wyyrCxD8rb2hFWs7O6XahMWxePbsRJsvyY4TY7AL6sOirNyFH2_vub-Ev5IiNmXCjEGhxRkCjMM6NGvTv7mTQ4CA/s1600/Hicks_Marshall_2010_preferred.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJz20t7L3ZwY8hNiUJL9SCuLCiueVS8eP4DW2B-U8TimjKTTOPke0wyyrCxD8rb2hFWs7O6XahMWxePbsRJsvyY4TY7AL6sOirNyFH2_vub-Ev5IiNmXCjEGhxRkCjMM6NGvTv7mTQ4CA/s200/Hicks_Marshall_2010_preferred.jpg" width="142" /></a><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: small;">Con</span>gratulations—to the many
dedicated individuals both within and outside <a href="http://www.sirweb.org/">SIR </a>and the <a href="http://www.theabr.org/">American Board ofRadiology</a> (ABR) whose herculean efforts over countless hours and almost 10
years laid the groundwork that lead to a pivotal moment in advancing the value
of our specialty!</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">On Sept. 11, the American<b><span style="color: black;"><span style="font-size: small;"> </span></span></b>Board of Medical Specialties (ABMS)—the organization that has oversight of the 24 recognized medical specialty boards—<a href="http://www.sirweb.org/news/newsPDF/Release_Dual_Cert_FINAL_0912.pdf">approved ABR’s application for a new Dual Primary Certificate in Interventional Radiology and Diagnostic Radiology</a>.
The ABMS announcement came after significant behind-the-scenes activities by
dedicated individuals to promote IR training and professional education as
distinct to the specialty and of paramount importance to the delivery of expert
patient care. This change in IR training will ensure that interventional
radiologists will deliver care to patients with the requisite combination of
clinical, procedural and interpretive skills. </span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">IR has a <i>primary</i> specialty certificate—one that has been elevated and now
exists alongside diagnostic radiology (rather than as a DR subspecialty) and on
the same level as surgery, pediatrics and internal medicine in the ABMS
hierarchy. The IR/DR dual certificate—an essential feature of the growth and
evolution of modern scientific medicine—will be the fourth primary certificate
for ABR (joining Diagnostic Radiology, Radiation Oncology and Medical Physics)
and the 37th overall in the United States. With its decision, ABMS and its
member boards confirmed the benefit to patients of the unique interventional
radiology skill set comprised of competency in diagnostic imaging, image-guided
procedures and periprocedural patient care.</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Moving to a primary
certificate as opposed to a subspecialty certificate designates IR as a unique
and distinct area of medicine, rather than an area of focus within an existing
specialty. With increased attention to the length and kind of training
interventional radiologists will receive under this new dual certificate, those
who will benefit most will be our patients. This action—our turning
point—affixes a publicly visible imprimatur on the specialty ensuring that it
will receive the recognition from peers, legislators and the public that it so
richly deserves. This news was hailed not only in the United States; our
colleagues attending CIRSE greeted the news as a global IR success.</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">I predict that the demand for
and complexity of image-guided interventions will continue to increase every
year—and that we will need a lot more highly trained IRs. This new certificate
will provide patients with an ample supply of well-trained IR specialists by
ensuring that board-certified IRs are trained and qualified to deliver the
highest level of care available today and demanding that this same quality be made
available to all future patients. </span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">ABMS
has stipulated that there will be a transition from Vascular and Interventional
Radiology (VIR) fellowships to IR residencies as the new residencies are
approved. The details and timeline for that process will be developed with
significant input from ABR, SIR, APDIR, APDR, SCARD and other key stakeholders.
The proposal will proceed carefully through the Accreditation Council for
Graduate Medical Education (ACGME), with great attention to the needs and
concerns of the IR and DR community. <i>More
information, as it becomes available, will be provided.</i></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Thank you! The ABMS decision would not have been
possible without the continued strong support from the dedicated volunteers on
the SIR/ABR Dual Certificate Task Force (particularly John A. Kaufman, MD, MS,
FSIR, chair) and from ABR (including Gary J. Becker, MD, FSIR; Matthew A.
Mauro, MD, FSIR; Jeanne M. LaBerge, MD, FSIR; and Anne C. Roberts, MD, FSIR),
the combined leadership of both societies, colleagues from supporting
organizations and many more SIR members and staff</b> too numerous to mention here. (<i>See related story, p. 1.</i>)</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">For now, this is our time to
celebrate; this is our turning point—our future.</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> <span style="color: #6fa8dc;"><b>Que<span style="font-size: small;">stion</span></b></span></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">What do you think of the ABMS
decision to approve the IR/DR primary<a href="http://www.blogger.com/blogger.g?blogID=9123432778030436653" name="_GoBack"></a> certificate? Please <span style="font-size: small;">post</span> your comments, questions or concerns to me about this seminal event for
IR.</span></span></div>
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Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-41953501531687053972012-11-29T14:45:00.002-05:002012-11-29T15:02:41.785-05:00Good News: The IR World Is Flat<!--[if gte mso 9]><xml>
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</xml><![endif]--><span style="font-size: small;"><i><span style="font-family: Arial,Helvetica,sans-serif;">By Susan E.
Sedory Holzer, MA, CAE</span></i></span><br />
<span style="font-size: small;"><i><span style="font-family: Arial,Helvetica,sans-serif;">SIR Executive Director</span></i></span><br />
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<span style="font-size: small;"><br /></span></div>
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<span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE85gxdrKrQaOOTscKDBwVoZFJZ4_GnM_o4RGpScl6h7JWbslZaSH3os_hVKn-Nfi7pyYnjyHQOsec79LWCRYbcRZ_Pgcm2lT8fb5Mpc3mFJiQF07s3vloZJcS6UU_YSf6G1feQg3ypkc/s1600/Sue_Holzer_2010-cropped.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE85gxdrKrQaOOTscKDBwVoZFJZ4_GnM_o4RGpScl6h7JWbslZaSH3os_hVKn-Nfi7pyYnjyHQOsec79LWCRYbcRZ_Pgcm2lT8fb5Mpc3mFJiQF07s3vloZJcS6UU_YSf6G1feQg3ypkc/s200/Sue_Holzer_2010-cropped.jpg" width="165" /></a><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">News</span>—especially
good news—travels fast. The recent ABMS decision to approve the American Board
of Radiology’s application for a new Dual Primary Certificate in Interventional
Radiology and Diagnostic Radiology—was the talk of the CIRSE meeting in Lisbon.
Attendees congratulated me and SIR members in attendance about this significant
turning point for IR. I traveled to Portugal, the nation that launched the
global age of discovery, and found our news to be as relevant and exciting
there as it was at home. The dual certificate approval generated deep curiosity
and recognition across the global IR community.</span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The
historical parallels got me thinking. Just as Magellan’s circumnavigation of
the world ushered in a century of global exploration and discovery, what future
will be made by the increasingly global specialty of IR? In his popular book <i>The World Is Flat</i>, Pulitzer-prize-winning
journalist Thomas Friedman details how the processes of discovery, research,
design, development and marketing are globally networked. No single nation or
group possesses all of the creative knowledge to succeed independently. </span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Medical
discovery and advances originate all over the world. And our global IR
community is just the kind of mutually reinforcing network that supports
Friedman’s “world is flat” vision. The opportunity to easily cross oceans,
devices, protocols, treatments, disease states, practice environments and
cultures and debate new ideas and medical advances enables all to stay on the
cutting edge of medical developments and improve care to patients. </span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Congratulations
to CIRSE President Michael J. Lee and other leaders for providing an
exceptional educational program. With representatives from more than 80
countries, CIRSE’s successful meeting benefits the global IR specialty. </span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Having
returned home, I found your leaders, staff and volunteers busily preparing for <b><a href="http://www.sirmeeting.org/">SIR 2013</a>. </b>The theme of our <a href="http://www.sirmeeting.org/">AnnualScientific Meeting</a> this year is “IR Reaching Out,” providing another dynamic
opportunity to collectively learn from the broadest possible range of
international and domestic attendees. And we are so excited to be returning to
New Orleans, Louisiana, a city that has proudly recovered from the aftermath of
Hurricane Katrina by holding onto its cultural economy and universal charm. Laissez
les bons temp rouler in Crescent City—and <a href="http://www.neworleanscvb.com/visit/vpt/">sample its unique culture in a selection of videos</a>.</span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><i><span style="background: none repeat scroll 0% 0% yellow;"></span></i></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">In
other developments, SIR’s new International Task Force is working to positively
“flatten the world of IR” by reaching out to colleagues outside the United
States through new programs <a href="http://www.blogger.com/blogger.g?blogID=9123432778030436653" name="_GoBack"></a>and a new quarterly <i>International Leadership Update</i> e-newsletter.
We are excited to offer for its second year our International Scholarship
Program, which will foster (and fund) professional networking at <b><a href="http://www.sirmeeting.org/">SIR 2013</a>, </b>together with focused
programming and possible visiting observerships, as a way <span style="color: black;">to b</span>uild key relationships with future international
IR leaders and strengthen the developing international IR movement. SIR will
also collaborate and participate in upcoming international IR meetings of the Chinese
Society of Interventional Radiology (CSIR) and the Indian Society of Vascular
and Interventional Radiology (ISVIR). Looking far ahead, SIR has already begun working
with the Canadian Interventional Radiology Association (CIRA) leaders for <b>SIR 2016,</b> which will be held in
Vancouver, British Columbia, Canada.</span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Just
as the news of the U.S. IR/DR primary certificate advances the specialty
globally, I am reminded that our name, “Society of Interventional Radiology,”
was never intended to be bound by geographical divisions—and neither are the
advances that we can dream and accomplish together. Let’s keep flattening the
world of IR learning. <a href="http://www.sirmeeting.org/index.cfm?do=cnt.page&pg=1196">Registration is open for <b>SIR 2013</b></a>; we look forward to meeting you in a few months!</span></span></div>
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<br /></div>
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<span style="font-size: small;"><span style="color: red;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>Question</b></span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Tell
SIR: What do you look forward to doing at <a href="http://www.sirmeeting.org/">SIR2013, the Society’s Annual Scientific Meeting</a>?</span></span></div>
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<br /></div>
Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-5619585980932026322012-11-01T17:06:00.002-04:002012-11-01T17:06:44.655-04:00Recovering From Hurricane Sandy
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<i><span style="color: #464648;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">By Marshall E. Hicks, MD, FSIR</span></span></i></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><i><span style="color: #464648;">SIR President</span></i><span style="color: #464648;"><o:p></o:p></span></span></div>
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<i><span style="color: #464648;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></i></div>
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<span style="color: #464648;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Dear Colleagues,<o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDPbY1HAhiajWYwu0JeePMAHIgi9gPa5mp59GfuDRiA8B6uhRUaDsRKv7zigg6nS5lGvvziQrDvF6LCmHKKB1M2QSVLOzytAe6HR00wBE7GIiP7Lk2pXBOwZFWOPRr9DjzB9nEoHC7v9s/s1600/Hicks_Marshall_2010_preferred.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDPbY1HAhiajWYwu0JeePMAHIgi9gPa5mp59GfuDRiA8B6uhRUaDsRKv7zigg6nS5lGvvziQrDvF6LCmHKKB1M2QSVLOzytAe6HR00wBE7GIiP7Lk2pXBOwZFWOPRr9DjzB9nEoHC7v9s/s200/Hicks_Marshall_2010_preferred.jpg" width="142" /></a><span style="color: #464648;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">We hope this email finds you safe and well. Hurricane Sandy
caused unprecedented devastation across multiple states throughout the
Mid-Atlantic and Northeast portions of the United States. Thank you for your
patience and support as we re-opened the society’s Washington, D.C., area
office and got back up and running.<o:p></o:p></span></span></div>
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<span style="color: #464648;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #464648;">Millions have b</span>een impacted by the storm, including many of our
colleagues. SIR is here to serve you. If there is information that you would
like to share, please let us know at <a href="mailto:membership@SIRweb.org"><span style="text-decoration: none;">membership@SIRweb.org</span></a>.
You may also connect with the society on the <span style="text-decoration: none;"><a href="http://www.sirweb.org/about-us/contactUs.shtml">SIR website</a></span>,
on our <a href="http://ir-uncut.blogspot.com/">IR Uncut blog</a>, and on <span style="text-decoration: none;"><a href="https://www.facebook.com/SocietyOfInterventionalRadiology">Facebook</a></span>
and Twitter (<span style="text-decoration: none;"><a href="https://twitter.com/SIRspecialists">SIRspecialists</a></span>,
<span style="text-decoration: none;"><a href="https://twitter.com/SIRmembers">SIRmembers</a></span>).<span class="Apple-style-span" style="color: #464648;"><o:p></o:p></span></span></div>
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<span style="color: #464648;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span style="color: #464648;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Please know that our hearts and thoughts are with you and your
loved ones, especially those dealing with the added challenges of evacuating
from homes and property damage. We wish you a safe and swift recovery.</span><span class="Apple-style-span" style="font-family: Arial; font-size: x-small;"><o:p></o:p></span></span></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-4177825361535764142012-10-24T15:14:00.000-04:002012-10-24T15:17:22.450-04:00Your Assistance Needed: Proposed IAC Vascular Testing Standards Ignore IR Expertise, Please Submit Opposing Comments by Nov. 5<i><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">By Marshall E. Hicks, MD, FSIR</span></span></i><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvi1qAdXuK_kqizGlxSanlf3O7xcNww73qhl68Umhe8wEbE5OvgS9Yjyr8K9sCu7K8HqSOuio0zSzy5ivfM8ryFoNmZmII4uHZMbXXz3iAMPiDp8SMl27GIimCItu243hcXfqa6J1mH0g/s1600/Hicks_Marshall_2010_preferred.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvi1qAdXuK_kqizGlxSanlf3O7xcNww73qhl68Umhe8wEbE5OvgS9Yjyr8K9sCu7K8HqSOuio0zSzy5ivfM8ryFoNmZmII4uHZMbXXz3iAMPiDp8SMl27GIimCItu243hcXfqa6J1mH0g/s1600/Hicks_Marshall_2010_preferred.jpg" width="142" /></a><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><i>SIR President</i><br /><br />Dear Colleagues,<br /><i>The Society of Interventional Radiology needs your assistance</i>: <b>I encourage you to oppose <a href="http://www.intersocietal.org/iac/comment_period.htm">proposed Intersocietal Accreditation Commission (IAC) Standards and Guidelines for Vascular Testing Accreditation</a></b>. The proposed standards recommend the Registered Physician in Vascular Interpretation (RPVI) credential or American Society of Neuroimaging (ASN) credentialing process <i><b>over other training options—ignoring IR’s unique training and skill set. </b></i><br /><br /><b>I ask that each SIR member copy and paste the below comments to the<a href="http://www.intersocietal.org/iac/comment_period.htm"> IAC review website</a></b> or provide an opinion in your own words <b>by the Nov. 5 review deadline</b>. <i>Please note: SIR is conveniently providing comments on the proposed standards because responses are limited to 1,500 characters (with spaces). </i><br /><b><span style="font-size: small;">****************************************************************************************************************</span></b><br /><span style="color: #073763;">I strongly object to the comment that the RPVI credential or ASN credentialing process is recommended over all other training options.<br /><br />1. Interpretation of vascular studies is already part of the training and board certification of radiologists. Radiologists have didactic and practical training in ultrasound and its interpretation, including vascular ultrasound, as well as formal extensive training in ultrasound physics and theory. Because this training includes vascular evaluation as well as evaluation of the end organ integrating multiple imaging modalities, one could argue that DR board certification is the superior alternative.<br /><br />2. While the prerequisites for the RPVI and ASN include some of the elements in the IAC standard, there is no independent validating evidence that passing either exam qualifies one to interpret vascular studies.<br /><br />3. By recommending the RPVI/ASN credentialing process without including board certifications in its list of physician credentials, the IAC vascular testing board is essentially creating a monopoly and abandoning the original multispecialty philosophy of ICAVL. This sort of recommendation (with or without the stated goal of eventually requiring the RPVI or ASN) will only lead to further division in the various physician specialties.<br /><br />If IAC wants to strengthen the training and experience requirements for medical directors, radiology board certification must be clearly acknowledged as adequate for credentialing in this guideline.</span></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span style="font-size: small;">*************************************************************************************************************<span style="font-size: small;">*</span>*</span></b></span></span></span></span></span></span><span style="font-size: small;"><b> </b></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="color: #0b5394;"><span style="color: black;"><span style="font-size: small;"><b>Here's </b></span><b>how to submit comments</b> on the<a href="http://www.intersocietal.org/iac/comment_period.htm"> proposed IAC Standards and Guidelines for Vascular Testing Accreditation</a>. </span></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> </span></span><br />
<ul>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Go to the IAC review website.</span></span></li>
</ul>
<ul>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Scroll down to the section for IAC Vascular Testing Standards and Guidelines Available for Comment.</span></span></li>
</ul>
<ul>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Select 1.1.1.4A and 1.3.1.4A: Medical Director and Medical Staff Section/ Changed.</span></span></li>
</ul>
<ul>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">A window will expand with the description of the standard and the proposed change on the left.</span></span></li>
</ul>
<ul>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">On the right, fill in your name and comment in the boxes provided. Comments on the proposed standards are limited to 1,500 characters with spaces.</span></span></li>
</ul>
<ul>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Hit Submit.</span></span></li>
</ul>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">We are a small society, and—with your help—we can continue to make a big footprint on modern medicine. Thank you in advance for supporting the IR community on this important matter!<br /><br /><b>Resource</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><a href="http://intersocietal.org/vascular/main/vascular_standards.htm">Download the IAC vascular testing standards</a>. <br /><br /><b>Take a SIR-vey: Proposed IAC Vascular Testing Standards</b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>SIR would like to know</b>: <a href="https://www.surveymonkey.com/s/LTFBMYW">Please indicate if you commented or will comment on the proposed IAC vascular testing standards</a>.</span></span><br />
<br />Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-8275363643121866442012-10-13T18:16:00.000-04:002012-10-14T17:44:49.240-04:00Politically in Tune<!--[if gte mso 9]><xml>
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<span class="Apple-style-span" style="font-size: small; font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">By Marshall E. Hicks MD, FSIR</span></i></span><br />
<span class="Apple-style-span" style="font-size: small; font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">SIR President</span></i></span><br />
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<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgysQwABFpfIV9gm5i6npmsScmTa1qgQlrsr4PRF9cdW7Q3FDRROTQGaYY6p2WSB071DzYRKaLh25_HNbmRDRUW0-T_P_7L2hBE3RNoxyugXF5IwMvIRXCUaknkjOhJW5YsuNuZ6MzzwcQ/s1600/Hicks_Marshall_2010_preferred.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgysQwABFpfIV9gm5i6npmsScmTa1qgQlrsr4PRF9cdW7Q3FDRROTQGaYY6p2WSB071DzYRKaLh25_HNbmRDRUW0-T_P_7L2hBE3RNoxyugXF5IwMvIRXCUaknkjOhJW5YsuNuZ6MzzwcQ/s200/Hicks_Marshall_2010_preferred.jpg" width="142" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Competing
to be heard among the chorus of presidential candidates, parties, issue groups
and their advertising blitz this election year is difficult. While small when
compared to other national health care associations, SIR still can pack a solid
punch when it comes to defending and promoting interventional radiology—<b style="mso-bidi-font-weight: normal;">but we need your continued help to
strengthen IR’s voice with key decision makers.</b> <o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Through
<a href="http://www.sirweb.org/sirpac/">SIRPAC</a>—the Society’s nonpartisan political action committee dedicated to
advancing the interests of SIR members, their practices and patients before
Congress—we can help elect or re-elect political candidates who may help
advance the Society’s public policy mission and legislative initiatives. As the
election approaches, your contributions become even more critical to the
success of IR. <a href="https://members.sirweb.org/members/sirpac/donate/form.cfm">Your contribution helps us support candidates who focus on medical reimbursement, drug shortages, medical malpractice reform, appropriateness and accreditation standards, scope of practice, and medical research and funding</a>.<o:p></o:p></span></div>
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<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">SIR
continues to meet with members of Congress to share its ideas about policy
reform since Congress and the administration have made it no secret that they
intend to revamp the current Medicare fee-for-service system and replace it
with an alternative payment system. Delivery system model reform will be one of
the key driving forces behind overall health care reform as we approach the
next Congress and presidency. <span style="mso-spacerun: yes;"> </span>SIR has
introduced and educated Congress about its efforts to promote quality and
efficiency, as Congress and CMS look for new payment reform models that move
away from the traditional fee-for-service system. SIR has offered input into
key legislative issues, such as medical malpractice reform and drug shortages. Most
recently, SIR provided comments on efforts to improve health care outcomes and
efficiency in the Medicare program to members of the Health Subcommittee of
House Ways and Means Committee, an influential body charged with writing tax
legislation and bills affecting Social Security, Medicare and other entitlement
programs. SIR’s response will be used to review value-based measures and
practice arrangements for improving outcomes and efficiencies in Medicare and
reforming the sustainable growth rate. <o:p></o:p></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b style="mso-bidi-font-weight: normal;">Ensure representation</b>: I
want to thank all members who helped Save Our Seat on the AMA House of
Delegates by joining or renewing memberships. For 20 years, SIR held an AMA
seat, allowing us to send advisers to both the CPT Editorial Panel meetings and
the RBRVS Update Committee (RUC). These are the only venues where new CPT codes
are vetted and then receive a physician work value that is forwarded to CMS. By
keeping our seat, your AMA membership ensures that IRs will defend IR. I know
that many physicians disagree with many AMA policies; however, those who joined
or renewed understand that our aim was not simply to maintain our seat and keep
the status quo but to seize this opportunity to be an instrument of change—to
promote progress and reform from within. <o:p></o:p></span></div>
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<br /></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b style="mso-bidi-font-weight: normal;">Continue appropriate value</b>:
SIR continues to have a strong presence at coding and reimbursement venues. For
2013, new CPT codes for carotid angiography, chest tube procedures and
thrombolysis will be introduced. Thank you to our volunteer members who
spearhead the work in this process and invest countless hours to ensure fair
valuation for IR procedures. If we don’t participate aggressively in these
forums, the consequences would be detrimental to our specialty.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b style="mso-bidi-font-weight: normal;">Make a difference</b>: Finally,
I want to ask that you consider serving your Society. Volunteers don’t get
paid—not because they’re worthless, but because they are <i style="mso-bidi-font-style: normal;">priceless</i>. During this election year, <a href="http://members.sirweb.org/members/volunteer/">please consider volunteering for an elected or appointed position or as a member on our diverse committees</a>.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">If we’re politically in tune, we can
strengthen IR’s voice. Please consider helping: As you can see, the common
element to success in these efforts is <i style="mso-bidi-font-style: normal;">you</i>.
<o:p></o:p></span></div>
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<br /></div>
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<span class="Apple-style-span" style="color: #3d85c6; font-family: Arial, Helvetica, sans-serif;"><b>Please Note</b></span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.sirweb.org/sirpac/"><span class="Apple-style-span" style="color: black;">SIRPAC’s ability to support key leaders is directly dependent on your generous support. If you have not done so in the past, please consider contributing to SIRPAC.</span></a> <span class="Apple-style-span" style="color: #3d85c6;">If you have contributed in
the past, we sincerely appreciate your contributions and hope you will consider
donating again. </span></span><span class="Apple-style-span" style="font-family: 'Times New Roman'; font-size: x-small;"><o:p></o:p></span></div>
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<br />
<span class="Apple-style-span" style="font-weight: normal;"><i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">By Susan E. Sedory
Holzer, MA, CAE</span></i></span><br />
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<i style="mso-bidi-font-style: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">SIR Executive Director</span></i></div>
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<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtAjprketRgucuL8topogc73FYSXWgkP9whfZYDhTpAGeaXyI94VgK9JexqjThj44SwN3vczwdLWswdv8Q8DFinrzNgVDswKT4nDyQACf860bmM93-_dF_ZTpdjzg-QVI6JjXwhJAMMrc/s1600/Sue_Holzer_2010-cropped.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtAjprketRgucuL8topogc73FYSXWgkP9whfZYDhTpAGeaXyI94VgK9JexqjThj44SwN3vczwdLWswdv8Q8DFinrzNgVDswKT4nDyQACf860bmM93-_dF_ZTpdjzg-QVI6JjXwhJAMMrc/s200/Sue_Holzer_2010-cropped.jpg" width="165" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Just
as readying a daughter or son for a new school year takes more than new clothes
and a shiny apple, so does preparing yourself for the rigors of treating
patients in a health care environment that continually asks you to know more,
do more and be more. How can you enhance your clinical practice skills? After
hitting the stores for kids’ notebooks and pens, it’s a great time for <i style="mso-bidi-font-style: normal;">you</i> to take advantage of SIR’s valuable
resources. </span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;">Register for <a href="http://www.sirmeeting.org/">SIR 2013</a></b>: Your unique educational needs will be
met—indeed exceeded—April 13–18 in the vibrant city of <a href="http://www.neworleanscvb.com/">New Orleans</a> at our
<a href="http://www.sirmeeting.org/">Annual Scientific Meeting</a>, which will feature a re-imagined
up-close-and-personal format and collaborative theme of “IR Reaching Out.” <span style="color: black;">Nearly 400
scientific presentations and posters covering the newest trends in IR research will
be presented to more than 5,000 attendees—but we can’t provide research
outcomes without you—so please consider submitting your original IR research.<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="color: black;">LEARN to keep PAD practice strong</span></b><span style="color: black;">: This four-day
course September 27–30 in Chicago is designed for physicians with training and
experience in the fundamentals of vascular medicine, endovascular therapy and
clinical management of PAD and AAA who seek to upgrade their knowledge and
skill base. <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="color: black;">Find <a href="http://www.sirweb.org/meetings/CLOTS.shtml">CLOTS</a></span></b><span style="color: black;">: This perennial favorite is the
most comprehensive stroke training course available worldwide. The five-day
training course Oct. 21–25 in Dallas covers stroke pathophysiology, clinical
neurological evaluation and the NIHSS, neurocritical care, multimodal neuroimaging,
techniques of catheter-directed stroke care, patient-specific decision-making
and more. <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="color: black;">Visit <a href="https://learn.sirweb.org/">SIR Learning Center</a></span></b><span style="color: black;">: Here’s where
you can access educational activities on-demand. Current offerings include
meeting proceedings, Webinars and JVIR CME tests. The site provides
professional education on a wide array of clinical topics, including PAD, IO,
stroke care, coding and billing and overall IR patient care. <a href="http://www.blogger.com/goog_473444372">Register now for
new IO, PAD and Venous Service Line Webinars</a></span><span style="color: black;"><a href="http://www.sirweb.org/meetings/webinars.shtml">.</a><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="color: black;"><span style="mso-spacerun: yes;"> </span>Get coding</span></b><span style="color: black;">: Don’t forget
that the <a href="http://members.sirweb.org/members/coding/">2012 Coding Update</a> is available for </span><a href="https://members.sirweb.org/members/logins/cguidembr12.cfm"><i style="mso-bidi-font-style: normal;"><span style="color: black; text-decoration: none;">free</span></i><span style="color: black; text-decoration: none;"> download</span></a><span style="color: black;"> to SIR members. Have coding
questions? There’s also a convenient coding question form.<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="color: black;">Listen to JVIR podcasts</span></b><span style="color: black;">: JVIR has
launched</span><span style="color: black; text-decoration: none;"> <a href="http://www.sirweb.org/jvir/podcasts.shtml">audio (or video) podcast discussions</a></span><span style="color: black;"><a href="http://www.sirweb.org/jvir/podcasts.shtml"> with authors regarding current journal articles</a>. These short, focused interviews delve into
study rationale and design and implications of results for current practice and
future research.<s> </s><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="color: black;">Shop for you</span></b><span style="color: black;">: The <a href="http://directory.sirweb.org/store/">IR Store</a> for everything to
help you build and grow your clinical practice—from learning to set up and run
an office-based clinical practice (with a sound business plan) to getting
outfitted in the best back-to-school scrubs, caps and tees.<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="mso-list: Ignore;">8.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="color: black;">Engage patients</span></b><span style="color: black;">: Need to explain a treatment to a
patient? SIR has easy-to-understand <a href="http://directory.sirweb.org/store/">patient info brochures with detailed medical illustrations</a> that give a good understanding of IR treatments and your
special training. Add your business info to the back flap and market your
practice.<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="mso-list: Ignore;">9.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="color: black;">Get social: </span></b><span style="color: black;">Don’t be anti-social: Tell us your
successes and patient stories and/or follow us on <a href="https://www.facebook.com/SocietyOfInterventionalRadiology">Facebook</a>, <a href="http://twitter.com/SIRspecialists">Twitter</a>, <a href="http://www.youtube.com/user/SIRwebsite">YouTube</a> or
<a href="http://www.linkedin.com/company/society-of-interventional-radiology">LinkedIn</a>.<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="mso-list: Ignore;">10.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="color: black;"><a href="http://members.sirweb.org/members/volunteer/">Volunteer</a></span></b><span style="color: black;">: Giving your time helps to make
SIR stronger! Nominations for elected and appointed positions are being
accepted. Or, work on practice guidelines, assist with a new task force,
recruit medical students or help with coding. We need your help.<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="mso-list: Ignore;">11.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="color: black;">Make due(s): </span></b><span style="color: black;">SIR develops and delivers programs
and services that bring measureable value to you and your patients. <i style="mso-bidi-font-style: normal;">Thank you for submitting your membership
fees by July 1! If you haven’t, there’s still time so you can take advantage of
all an <a href="http://www.sirweb.org/join-us/">SIR membership </a>has to offer.</i><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="mso-list: Ignore;">12.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="color: black;">Find change</span></b><span style="color: black;">: Are you looking for different? <a href="http://interventionalradiologyjobs.sirweb.org/">Career HQ</a>, SIR’s dedicated job center for IR professionals, provides access to our
specialized niche for job seekers or employers (interventionalradiologyjobs.sirweb.org/home/).<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><br /></span></span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">SIR
has something for everyone when you’re in the “back to school” spirit; <a href="http://www.sirweb.org/">visit our website</a> to learn more.<o:p></o:p></span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><i>Originally published in SIR's September/October IR News</i></b></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #f1c232;"><br /></span></span></b></div>
<div class="MsoNormal">
<span style="color: #cc0000;"><b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span">Question</span></span></b></span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">What SIR educational
product or service best meets your clinical practice needs?</span></div>
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<br />
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">“Without goals, and
plans to reach them, you are like a ship that has set sail with no
destination."</span></i></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">By Marshall E. Hicks MD, FSIR<o:p></o:p></span></i></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">SIR President</span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxzRSOe9x1hYYUEqZOrE5pKJEf_YQ9qN-w7AN5-Li0Fnilz01E82_I27zh5H_6d2Y8l77PRifmx9w8Mkp0G76VBvo8iFoLJk3kgMQsUhq4wm-Mc93UIoO3OiwIS43dHYK_9eIu3a-rYG4/s1600/Hicks_Marshall_2010_preferred.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxzRSOe9x1hYYUEqZOrE5pKJEf_YQ9qN-w7AN5-Li0Fnilz01E82_I27zh5H_6d2Y8l77PRifmx9w8Mkp0G76VBvo8iFoLJk3kgMQsUhq4wm-Mc93UIoO3OiwIS43dHYK_9eIu3a-rYG4/s200/Hicks_Marshall_2010_preferred.jpg" width="142" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">By
the time you read this column, <a href="http://www.SIRweb.org/">SIR</a> leaders—with your input and suggestions—have
begun to set a new course for the Society. This is an exciting time as we begin
to navigate our future, and we’ll keep you informed of the strategy plan
process and progress in IR News and other SIR communications efforts. Over this
summer, our draft strategy plan will continue to be evaluated and refined, culminating
in its final review and approval by the Executive Council in November.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Executive
Council members, including Service Line and resident representatives, met in
May to set the direction for the Society over the next several years. During intense
long-range strategic planning sessions, we discussed many topics, including
turf issues/increased competition associated with procedures, changes in
practice environments, the unknowns related to continuous changes to the health
care system, continued growth of minimally invasive procedures, increased need
for the field to define and support its identity, constant changes in
technology and the addition of new devices, changing patient demographics,
increased fragmentation in the field, continued need to attract medical
students and the continued lack of understanding by other health care
professionals and the public of the role and scope of interventional
radiologists. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Additionally,
we listened to you. Whether you spoke personally with Society officers or
participated in our Idea Café or in committee meetings during the Annual
Scientific Meeting—your input and comments were included in our strategy
planning discussions. Additionally, phone interviews were held with members who
represented current and past leaders, U.S. and international members,
manufacturers, inactive members, students, and young and experienced
professionals and who practice in a variety of settings. Thanks to all who have
contributed to envisioning our future!<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">From
all these discussions, we explored ideas for our core ideology, our long-term
envisioned future (10+ years), five-year goals, factors that could affect our
ability to succeed and the choices we need to make in defining our long-range
plan. While not finalized, I can share with you that our new strategic plan
will center on four main ideas that will steer and prioritize SIR’s efforts in
the coming years.<o:p></o:p></span></div>
<ul style="margin-top: 0in;" type="square">
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b style="mso-bidi-font-weight: normal;">Clinical care in the practice of IR</b> (ensure every
interventional radiologist provides longitudinal care, for example, by
promoting clinical practice with key stakeholders, ensuring implementation
of the dual certificate, identifying/eliminating barriers to longitudinal
clinical care practices)<o:p></o:p></span></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b style="mso-bidi-font-weight: normal;">Outcomes data and evidence</b> (develop a
standardized data collection system, for example, by improving the
effectiveness of organizational structure and oversight, decreasing
duplication of current data collection projects, prioritizing studies,
encouraging member participation, standardizing reports)<o:p></o:p></span></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b style="mso-bidi-font-weight: normal;">Branding IR </b>(increase the
understanding and support of interventional radiology among key decision
makers, for example, by identifying and prioritizing target audiences)<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b style="mso-bidi-font-weight: normal;">Enhancing revenue growth </b>(provide necessary
resources to fund SIR’s defined goals by increasing net revenue, for
example, by smartly using and repurposing our expert educational content)</span></li>
</ul>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">As
we continue the process of determining where we intend SIR to go in the future,
it’s clear that we continue to advocate the value of interventional radiology.
One concrete long-term vision that strategy planning participants kept voicing
was that IR should be the first choice for image-guided therapy—for patients,
referring physicians, private and federal funding sources and insurance payers.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="mso-spacerun: yes;"> </span>I’m honored—and humbled—to represent you and
to assist in setting a new long-term direction for SIR along with the dedicated
volunteer members who are collaborating on this project. This ongoing planning
process—to address your future needs—pairs nicely with Executive Director Sue
Holzer’s management focus that SIR undergo <span class="bodybold">positive
change, battle complexity with innovative efforts and serve as your IR source
to meet your current needs (<i style="mso-bidi-font-style: normal;">please see
page xxx</i>). More information about our new strategic plan will be released
in the coming months.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="color: #3d85c6; font-family: Arial, Helvetica, sans-serif;"><b>Question</b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Which of these four SIR priorities is most
important for you in the next five years: (1) clinical care in the practice of
IR, (2) outcomes data and evidence, (3) branding IR or (4) enhancing revenue
growth? </span><span class="Apple-style-span" style="font-family: 'Times New Roman';"><o:p></o:p></span></div>
<div class="MsoPlainText">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><i>Originally published in <a href="http://www.SIRweb.org/">SIR's </a>July/August IR News</i></b></span></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-42189303732220426852012-10-13T17:43:00.000-04:002012-10-26T09:43:29.450-04:00Change, Complexity and a Desert Island<!--[if gte mso 9]><xml>
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<br />
<span class="Apple-style-span" style="font-size: small; font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">By Susan E. Sedory
Holzer, MA, CAE</span></i></span><br />
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">SIR Executive Director</span></i></div>
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<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">As
part of my professional development each spring, I attend <a href="http://www.fusionproductions.com/digitalnow/">DigitalNow</a>, one of
the association community’s top events for technology, innovation and
leadership. While thinking about the challenges we face in shepherding SIR
staff and resources on your behalf, I was struck by three ideas—change,
complexity and a desert island. I gained insight about each from three leading
experts at this year’s meeting. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfTPcEpZEEDq4HB4IwaV_YGDnCCf5BIQw8uPVlocchrD20W9ExJlJC3OfCx9uyxE_gksoXXVMbN8CDwoWgLid5M-MTxEXkRP1Y0OQ062v7fJ565GBkpBfFOImwUX3PaJwCA35sH7DHDF8/s1600/rosenbaumPanel.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="124" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfTPcEpZEEDq4HB4IwaV_YGDnCCf5BIQw8uPVlocchrD20W9ExJlJC3OfCx9uyxE_gksoXXVMbN8CDwoWgLid5M-MTxEXkRP1Y0OQ062v7fJ565GBkpBfFOImwUX3PaJwCA35sH7DHDF8/s320/rosenbaumPanel.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><i>DigitalNow Panel </i></span></td></tr>
</tbody></table>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b style="mso-bidi-font-weight: normal;">Change</b>: We all are facing an
increasing rate of uncertain change in our workloads, evolving business and
payment models and fast-paced personal lives. Your natural reaction should be
to ask: How will SIR provide solutions to your issues today—and a year from
today? My answer is to exercise our ability to change. SIR needs to be innovative
and stay technologically relevant—whether it’s engaging in social networking,
mobile opportunities, cloud-based collaboration or on-demand learning. But gravity
draws us backward, even to things we want to change (think e-mails, landlines,
attached files and classrooms). How do leaders escape this pull of the past? By
constantly analyzing, changing and aligning, says <a href="http://www.geoffreyamoore.com/">Geoffrey Moore</a>, a leading
high tech strategist and the author of “Crossing the Chasm” and “Escape
Velocity: Free Your Company's Future From the Pull of the Past.” Societies,
like SIR, are in a unique position to mobilize their “power gears” (meaning,
our members and others we enlist with our passion) to propel us forward. In
short, we need to be the place where our bold innovators—the ones who start out
“dancing” alone—meet with support and a willingness to join in and change. <o:p></o:p></span></div>
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<br /></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b style="mso-bidi-font-weight: normal;">Complexity</b>: <a href="http://ritamcgrath.com/">Rita McGrath</a>, a
Columbia Business School professor and leading expert on strategy in highly
uncertain and volatile environments, worries that many are trying to solve
today’s complex problems with outdated methods. She recommended that society
leaders forecast differently. More time should be spent examining leading—not
lagging—indicators and watching growth “outliers” who defy the odds by thinking
and doing things differently. She urged society leaders to mitigate risks
differently: Stop investing in prevention to keep bad things from happening and
instead commit to learning from “intelligent” failures. And, she reminded society
leaders to allocate resources through “disengagement” (or discovering what SIR
should stop doing) <i style="mso-bidi-font-style: normal;">and</i> investment of
time and resources on innovation. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b style="mso-bidi-font-weight: normal;">Desert island</b>: I’m sure you’re
wondering what a desert island has to do with addressing change and complexity.
Another speaker posed this question: If your members were stranded on a desert
island, and they could only bring one information source with them, would it be
you? <a href="http://curationnation.org/pages/aboutsteven">Steven Rosenbaum</a>, a U.S. television producer and author of “Curation
Nation,” stressed that members should look to their professional society as a
filter and funnel, a curator who handpicks what’s crucial for members from the
mass of information that we’re bombarded with daily. From the dawn of
civilization until 2003, five exabytes (one quintillion <a href="http://en.wikipedia.org/wiki/Byte" title="Byte"><span style="color: windowtext; text-decoration: none;">bytes</span></a>) of information was created. “Now, that much information is
created every two days,” said Rosenbaum. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">SIR
embraced its responsibility to be your trusted IR authority. In the months and
years to come—and with your help—we will curate (continue to gather and
organize relevant IR information and store it for your use), clarify content (validate
info by separating signal from noise), provide context (what is relevant and
necessary), bundle quality information for you (facts, links, images, etc.) and
give a point of view (to help predict the near future for you).<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Undergoing
positive change, battling complexity with innovative efforts and serving as
your IR source, we will ensure that your needs are met—and exceeded. SIR wants
to be with you on that desert island. <o:p></o:p></span></div>
<div class="Body1" style="tab-stops: .25in;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="Body1" style="tab-stops: .25in;">
<span style="color: #cc0000;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Question</b></span></span></div>
<div class="Body1" style="tab-stops: .25in;">
<span class="bodybold"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">We hope you say “SIR”;
however, if you were stranded on a desert island today, and you could only
bring one information source with you, what would it be?</span></span></div>
<div class="Body1" style="tab-stops: .25in;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><i>Originally published in SIR's July/August IR News </i></b></span></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-72993372106578413222012-10-13T17:22:00.001-04:002012-10-14T17:47:39.369-04:00Making a Big Footprint on Modern Medicine<!--[if gte mso 9]><xml>
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<span class="Apple-style-span" style="font-weight: normal;"><i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">By Marshall E. Hicks MD, FSIR</span></i></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVGU9Ddqgg1JzMx1xQIRYkar8dbsbRtiPd_gy-Ma7UDF3fJ5LefRk3dIfjM_eiCfvpXkvCQK3nP-KFWWSulAw_-eOChi8VxGjFqlvbcOvRhQA1UzX0AB2I34_6vTlUPKy8hxiig7jOSiM/s1600/Hicks_Marshall_2010_preferred.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVGU9Ddqgg1JzMx1xQIRYkar8dbsbRtiPd_gy-Ma7UDF3fJ5LefRk3dIfjM_eiCfvpXkvCQK3nP-KFWWSulAw_-eOChi8VxGjFqlvbcOvRhQA1UzX0AB2I34_6vTlUPKy8hxiig7jOSiM/s200/Hicks_Marshall_2010_preferred.jpg" width="142" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Demonstrating
the value of IR now<b style="mso-bidi-font-weight: normal;">—</b>and maintaining
its value in the future—to patients, to lawmakers, to payers, to regulators, to
hospital administrators and to our professional colleagues—is critical for our
specialty’s advancement. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">At
March’s successful <a href="http://www.SIRmeeting.org/">Annual Scientific Meeting</a> in San Francisco, we were
energized as we examined “IR Evidence.” We shared ideas with friends and
colleagues, and we came home with best practices and pearls to implement in our
own practices. We know that we treat our patients as effective and expert care
givers and that we share the same philosophy: We know that IR has value. So,
how do we get this critical message out?<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Given
the current health care environment of where payers are going, where the
government’s headed and what consumers expect, we have the opportunity to do
what we’ve always done—we <i style="mso-bidi-font-style: normal;">must</i> prove
and improve. We need to let others know the value of interventional radiology.
This is crucial—and, there is no time to waste. We can’t afford to drift along
with the <i style="mso-bidi-font-style: normal;">status quo</i>. We must share
the same sense of urgency in relaying IR’s value.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">SIR
leaders are your advocates, and we’ll continue to act on your behalf to prove
IR’s value. We’ve identified a series of codes and procedures that most clearly
showcase the value of IR—in terms of quality, efficacy and low cost. We’ll work
with health services research groups that draw from Medicare and private payer
datasets to perform cost comparison studies and outcomes research to prove our
value. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In
this era of evidence-based medicine, the Society and Foundation will develop this
deeper and wider evidence base, using it to validate more widespread acceptance
of IR by examining outcomes associated with our procedures. Working with
Society and Foundation leaders, we’ll also strengthen the value of IR on many
fronts: advocacy, education, communications, and funding for research and
student scholarships. Strengthening the value of IR will be the centerpiece of
the society’s new strategic plan.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Executive
Council members will meet in May to set the direction for the society over the
next several years. During this long-range strategic planning session, we will
clearly define our objectives and assess both the internal and external
situations to formulate strategy, implement our strategy, evaluate progress and
make adjustments as necessary to stay on track. We’ll answer questions, such
as: How do we excel? Where do we want to be? How do we get there? We will
determine what we intend SIR to be in the future, examining our vision, mission
and goals—and our results will be reported in a future edition of IR News. You are
an integral part of this strategic planning. Whether you spoke personally with
Society officers or participated in our Idea Café or in committee meetings
during the Annual Scientific Meeting, you provided us with ideas and directions
as we prepare to set SIR’s course over the next several years.<o:p></o:p></span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I
am honored—and humbled—to serve as your president. I’ve been involved with SIR
my entire professional life—through committee work, Annual Scientific Meeting
participation and journal review. I encourage you to volunteer with the Society.<span style="mso-spacerun: yes;"> </span>IR value needs to be supported and proved by
data, and we will need your help—whether it’s participating in registries or
clinical trials or being an active voice on SIR committees.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I
believe that whether you practice privately or in a small hospital or at a
large academic institution—or whether you treat cancer or PAD or stroke—it
doesn’t matter. What does matter is that as interventional radiologists we are
expert, patient-centered care givers. Our specialty took root, created a
medical revolution based on innovation—and we stand resolute on bringing the
transformation value of IR to health care. We have a strength and passion that
belie our numbers. It’s this strength and passion—or philosophy—that will
effect change. There is nothing more powerful than a group of individuals
solidly sharing a single-minded purpose. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I
truly believe that our best days are ahead as we become the specialty
associated with value in medicine—innovative, cost effective and quality
oriented. IR is the future of health care. We know that IR is better, safer,
faster and less expensive. Now, let’s prove it to others.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">We’re a small society,
and—with your help—we’ll make a big footprint on modern medicine.</span><span class="Apple-style-span" style="font-family: 'Times New Roman';"><o:p></o:p></span></i></div>
<div class="MsoNormal">
<b><span style="font-family: Arial;"><i>Originally published in <a href="http://www.SIRweb.org/">SIR's</a> May/June IR News</i></span></b></div>
Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0tag:blogger.com,1999:blog-9123432778030436653.post-21923760188484473822012-10-13T17:15:00.000-04:002012-10-15T08:18:42.907-04:00IR: Full-time Investment<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-weight: normal;"><i>By Susan E. Sedory Holzer, MA, CAE</i></span><br />
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><i>SIR Executive Director</i></span><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWpISKYDczKojKWJ9eyTqLUlFDkzhP459PdmfgVjbqtFSV39o_iLfHce84AGYglj1SQIAn5TUpvYOuQE8N66NJPWkY3sYck73BlqEcTS3z5t5BsD90t3ctNn06O8tJcGcVsyOx9xn07Wg/s1600/Sue_Holzer_2010-cropped.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWpISKYDczKojKWJ9eyTqLUlFDkzhP459PdmfgVjbqtFSV39o_iLfHce84AGYglj1SQIAn5TUpvYOuQE8N66NJPWkY3sYck73BlqEcTS3z5t5BsD90t3ctNn06O8tJcGcVsyOx9xn07Wg/s200/Sue_Holzer_2010-cropped.jpg" width="165" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">What a way to start off the
first quarter of 2012! SIR recorded its most successful <a href="http://www.sirmeeting.org/">Annual Scientific Meeting</a> in recent history, with the highest physician attendance ever and
overwhelming positive feedback about the opportunities for IR in the latest
innovation, research and collaborative efforts advancing the value of IR
practice.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Among the meeting’s many
superlatives:<o:p></o:p></span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1;">
</div>
<ul>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Attendance of more than 5,400, with records also set by
residents, clinical associates and hospital administrators</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">More than 21,000 individual sessions attended,
eclipsing the previous year’s record of 15,097</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">A first-ever mobile</span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b> </b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">app downloaded more than
3,000 times, allowing attendees to organize their schedules, read speaker bios,
navigate the exhibit hall and even follow @</span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a href="http://twitter.com/SIRmembers">SIRmembers</a></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> on Twitter</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">More than 115 million media impressions (that’s the
number of individuals who may have read or heard about IR research and
treatments), thanks to coverage by social and traditional outlets</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">A spectacular SIR Foundation Gala at San Francisco
City Hall that raised a record-breaking $480,000</span></li>
</ul>
<br />
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b style="mso-bidi-font-weight: normal;">You should know that for us—your leaders and Society
staff—advancing the value of IR is a full-time investment. </b>As fast as we packed up from our week in San Francisco
and returned to our Fairfax, Va., headquarters, we resumed work on our year-round
programs that ensure IR continues to transform health care for the better.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">SIR’s ongoing focus carries
on this year’s meeting theme, “IR Evidence,” as we continue growing our
commitment to develop and prove the care-changing advances that propel IR’s
value ahead of other treatment options and medical specialties. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The energy and financial
resources that result from the annual meeting make it possible for your leaders
and Society staff to stay active on many fronts. Accomplishments to watch for in
the coming months, based on committee engagement, include<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1;">
</div>
<ul>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Advocating for fair coding valuation and reviewing the
interim 2013 Medicare Physician Fee Rule to ensure that new codes for
thrombolysis, carotid angiography and foreign body retrieval are reflective of
the RUC-recommended values and not unilaterally cut by CMS (Health Policy and Economics
Division)</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Completing our IR Value Project and communicating
those results to broad legislative and consumer audiences (IR Value Task Force)</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Constructing a blueprint for clinical and performance
measurement registries (Quality Initiative Committee)</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Distributing an </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.sirfoundation.org/">SIR Foundation</a></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> two-minute public
awareness video about interventional radiology and raising money for IR
research (SIR Foundation)</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Reviewing Wikipedia for accurate IR content and
providing social media best practices to members (Communications Committee) </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="mso-spacerun: yes;"> </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">and</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Anticipating—and supporting—your training and
credentialing needs</span></li>
</ul>
<br />
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In looking at these
activities collectively, the time is right to update our strategic framework. The
current plans for the Society and Foundation, established in 2007, have served
us well for growing and sustaining a well-trained IR workforce, advancing
clinical practice, fostering research, and increasing our visibility and
advocacy. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Yet, it’s time that we look
to the next horizon—an essential piece of succeeding in our increasingly
complex world. Your Society and Foundation leaders will meet at the end of May
to build a combined strategy direction for the next three to five years. We’ll
devote energy to innovation— identifying opportunities, thinking of things we’ll
want to invest in, figuring out how to ramp them up and make them scalable—as
well as “disengaging” and recognizing what we should <i>stop</i> doing so that
we’ll have the time and resources to devote to innovation. We’ll also be paying
close attention to the feedback members gave by speaking to Society officers or
participating in our Idea Café or in committee meetings during the Annual
Scientific Meeting. You’ve told us what’s important to you. <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><o:p></o:p></i></b></span></div>
<div class="Body1" style="line-height: normal; margin-top: 0in; text-indent: 0in;">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">We know that the rapid pace
of change in health care is putting more and more pressure on each of you. Now,
more than ever, SIR will be there 24/7 to proactively support the IR community
with a variety of purposeful initiatives. To help you transform health care for
the better, SIR remains invested in you—full time.</span><i style="font-size: 10pt;"><o:p></o:p></i><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-family: Times;"><i><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Originally published in <a href="http://www.sirweb.org/">SIR's</a> May/June IR News</b></span></i></span></span></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/13035382801277729984noreply@blogger.com0